Common Hubspot, working on this suggestion with that many upvotes since 2018!?
This makes me wonder if you consider the ideas of your customers at all!
It’s quite obvious to me and many others that you want to be able to reduce the Hubspot score.
Let’s say someone works his way up to a lead score of 100 and is sent to sales.
Sales calls the prospect but he’s not sales ready.
Instead of keeping that contact in a ‘hot leads’ lists (contacts with a score of 100),
we want to reduce the score so eventually we can pick them up when they are engaging again with our content.