Deliverability Improvements for HubSpot Sequences
Have you considered the following @Shaykh
• Turn off open tracking to avoid adding tracking pixels, which can trigger promotional or spam filtering.
• Disable click tracking so that URLs are not replaced with HubSpot redirect links.
• Remove the unsubscribe (opt-out) link in sequence settings if sending from a connected personal inbox.
• Vary the email content across sequence steps, including subject lines, greetings, and closing lines, to reduce the appearance of automation.
• Use manual send steps within sequences, particularly for initial outreach or key follow-ups, to make the activity appear more human.
• Avoid sending all sequence steps at fixed times; introduce slight variations or delays between emails.
• Minimise the use of links and attachments; stick to plain text where possible for better inbox placement.
• Limit reliance on personalisation tokens; overuse of merge fields can still appear formulaic to spam filters.