Looking for tips to implement a content strategy on my website

Marketing & Content Hub Content Strategy & SEO
1

Hello everyone. I’m coming to the HubSpot community because I want to improve my website’s organic traffic but I’m a bit lost.

I have planned to build a solid content strategy using the HubSpot courses, also, I would like to plan content clusters. The thing is that I don’t know what are the best topics I should choose in order to attract qualified customers ready to hire my digital marketing agency in The San Francisco Bay Area.

What would you recommend to me? How much would this strategy cost?

2

Your topics are going to vary based on your content. Let’s say your agency is big into SEO.

Use SEO as your main topic (which will normally have a pillar page). From there you break it down into different, smaller aspects (your subtopics). A good way to do this is to phrase them as questions (“What is On-page SEO”, “How can SEO help grow your business” etc. ) then you can write content toward these questions (or link existing content). This makes sure you build up multiple resources around your desired topic.

That all being said you want to strike a balance between topics with search volume and those you actually have a chance of ranking for. HubSpot has a couple of tools to help you figure out the volume and difficulty of keywords that I’d suggest you use.

As far as getting a customized fully fleshed-out content strategy you’d probably need to hire an agency to audit your content and set up in-depth to make detailed recommendations.

Hope that helped some.

3

This has helped me a lot. Thanks!

4

@BrimarOM,

The way I teach this when doing HubSpot Onboardings is by asking this simple question …

:backhand_index_pointing_right:t4: What do you want to be known for when people search online?

I get them to write down 3 to 4 topics that “they want to be known for” in a project management system or in HubSpot Projects.

I then get them to go to answerthepublic.com and search for their 3 to 4 main topics.

  • This will give them a ton of subtopic (questions people are asking) ideas to start to talk about inside the larger topic.
  • Heck, atthe bottom of the page is an alphabetical list of keywords most searched as well. :heart:

After that, I share 3 great examples of what a pillar page should look like/functionality it should have.

Then, how to use HubSpot’s SEO Topics tool, and finally a document that I created called the Pillar Page Quick Start.

This doc is really a content strategy map for the topic they want to be known for.

Hope that helps as well with your content/SEO strategy.

George B. Thomas

P.S. I also usually tell them about the SEO Recomendations tab in their HubSpot portal as well.