Looking for Ideas to define Lead source for events

1. I am looking for an idea to define to Leads source for Events Marketing team?

2. Current Problem: They have Lead Source as Events and Sub Source as Physical, Virtual Event?

3. The problem is how can we track the leads per events, and what is the good practis to have?

@SSundaram8 How about creating the sub-source with actual Events name? I’d suggest creating the lead source detail and event type contact properties, which will help you segment the contacts by Events.
For example,

  • Lead Source = Events
  • Lead Source Detail (subsource) = ABC Conference
  • Event Type = Virtual or Physical

I totally agree with @Aakar. We do something similar. When we import event leads, we then run them through a data setting workflow which sets a series of custom properties to track the original or recent lead source data.

Hope this is helpful @SSundaram8!