Looking for a list of all behavior properties in the new lead scoring app

Marketing & Content Hub Tips, Tricks & Best Practices
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1

Hey there community friends! Talking with a client today who asked, “Do you have a list of all the behavior (engagement) properties options in HubSpot’s new lead scoring app? There’s so many, we’d like to see them in a spot rather than having to choose them all in a small window.”

So… has anyone created that?

Or if not, do you have a “best practices” resource you’d share with foks using the new lead scoring app?

Thanks!

2

Hi @danmoyle ,
As you know, HubSpot’s new lead scoring tool offers a wide range of behavioral (engagement) and demographic (fit) criteria to help build smarter, more actionable scoring models. While there isn’t a single published list of all behavior properties (since the tool is dynamic and context-driven), here’s a helpful breakdown of the most commonly used categories, plus a few best practices we follow:

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These are frequently used activities you’ll find in the behavioral and demographic section:

  • Website Activity

    • Page views (any or specific pages)
    • Visits to high-intent pages (e.g., pricing, demo, contact)

  • Email Engagement

    • Opens, clicks, or replies to marketing/sales emails
    • Sequence interactions
    • Unsubscribes or bounces (negative scoring)

  • Form Submissions

    • Number of forms submitted
    • Specific form field values (e.g., job title, interest area)

  • CTA Interactions

    • Clicked a CTA button or banner
    • Viewed key lead gen assets (ebooks, webinars)

  • List Membership

    • Inclusion in smart/static lists (e.g., MQL, Demo Requested)

  • Meeting or Chat Engagement

    • Booked a meeting
    • Engaged with live chat or chatbot

  • Custom Events (if applicable)

    • Tracked actions like webinar attendance, feature usage, or app logins (via integrations or custom properties)

Best Practices for Lead Scoring -

  1. Separate Fit & Engagement Scores
    Create two distinct scores, one for demographic/firmographic data (fit), and one for behavior (engagement). This gives you better clarity when qualifying leads.
  2. Use Custom Properties Where Needed
    For actions not tracked by default (like in-person event attendance or key product milestones), use custom properties and include them in your scoring model.
  3. Use Ranges for Prioritization
    Apply score thresholds to group leads by priority (e.g., Hot = 80+, Warm = 50–79, Cold = <50). This makes segmentation and follow-up much easier.
  4. Review & Adjust Regularly
    Monitor what behaviors actually correlate with conversions, and update your score criteria accordingly

https://community.hubspot.com/t5/Lead-Capture-Tools/Best-Practices-when-using-Lead-Score-beta/m-p/1039840
Hope this helps provide some clarity or at least a starting point for deeper exploration!
Note: Response prepared with AI assistance and curated from experience + official resources.

3

Hi @danmoyle,

Are you referring to an overview like this?

  • Ads
    • Ads interactions
      • Ad campaign
      • Ad group
      • Ad name
      • Ad network
      • Interaction type
      • Network Placement
      • Occurred at
  • Calls
    • Call started
      • Activity date
      • Call country
      • Call direction
      • Call owner
      • Call source
      • Call start time
      • Call title
      • From number
      • Occurred at
      • To number
    • Call ended
      • Call and meeting type
      • Call country
      • Call direction
      • Call duration
      • Call outcome
      • Call owner
      • Call source
      • Call title
      • From number
      • Occurred at
      • To number
  • CTA
    • CTA (Legacy) view
      • Canonical URL
      • CTA name
      • Occurred at
    • CTA view
      • CTA name
      • Occurred at
    • CTA click
      • CTA name
      • Occurred at
    • CTA (Legacy) click
      • Canonical URL
      • CTA name
      • Occurred at
  • Documents
    • Contact finished viewing a document
      • Document
      • Finished at
      • Occurred at
      • Started at
      • User
      • View duration
    • Contact viewed a document
      • Document
      • Occurred at
      • User
    • Document shared with a document
      • Document
      • Occurred at
      • User
  • Form
    • Form submissions - Main
      • Base URL
      • Browser
      • City
      • Contact type
      • Content name
      • Content type
      • Country
      • Device name
      • Device type
      • Form name
      • Occurred at
      • Page title
      • Region
      • URL domain
      • URL path
      • User agent
    • Form pop-up view
      • Base URL
      • Browser
      • City
      • Content name
      • Content type
      • Country
      • Device name
      • Device type
      • From name
      • Occurred at
      • Page title
      • Region
      • URL domain
      • URL path
      • User agent
    • Form submisssions - Additional
      • Form name at submission time
      • Occurred at
      • Visitor type
        • Submissions from existing contacts
        • Submissions from new contacts
        • Submissions from visitors
    • Form interaction
      • Base URL
      • Browser
      • City
      • Content name
      • Content type
      • Country
      • Device name
      • Device type
      • Form name
      • Occurred at
      • Page title
      • Region
      • URL domain
      • URL path
      • User agent
    • Form view
      • Base URL
      • Browser City
      • Content name
      • Content type
      • Country
      • Device name
      • Device type
      • Form name
      • Occurred at
      • Page title
      • Region
      • URL domain
      • URL path
      • User agent
  • Integration events
  • Marketing email
    • Updated email subscription status
      • Email name
      • Occurred at
      • Unsubscribed
    • Email delivered
      • Email name
      • Email name at send time
      • Marketing campaign name at send time
      • Occurred at
      • Transactional email
    • Opened email
      • Browser family
      • Browser name
      • Browser type
      • Email name
      • Email name at send time
      • Location state
      • Marketing campaign name at send time
      • Occurred at
      • Transactional email
    • Email bounced
      • Email name
      • Email name at send time
      • Is hard bounce
      • Marketing campaign name at send time
      • Occurred at
      • Transactional email
    • Email sent
      • Email name
      • Email name at send time
      • Marketing campaign name at send time
      • Occurred at
      • Transactional email
    • Replied to email
      • Email name
      • Email name at send time
      • Marketing campaign name at send time
      • Occurred at
      • Transactional email
    • Clicked link in email
      • Browser family
      • Browser name
      • Browser type
      • Canonical URL
      • Email name
      • Email name at send time
      • Location state
      • Marketing campaign name at send time
      • Occurred at
      • Original URL
      • Raw URL
      • Referer
      • Transactional email
  • Marketing event
    • Canceled marketing event registration
      • App Id
      • Event name
      • Occurred at
      • Origin
    • Attended marketing event
      • App Id
      • Event name
      • Occurred at
      • Origin
    • Registered for marketing event
      • App Id
      • Event name
      • Occurred at
      • Origin
  • Media
    • Media play
      • Media
      • Media URL
      • Occurred at
  • Meetings
    • Meeting outcome change
      • Form name
      • Meeting creator
      • Meeting outcome
      • Meeting owner
      • Meeting source
      • Meeting type
      • Occurred at
      • URL path
    • Meeting booked
      • Call and meeting type
      • Form name
      • Meeting creator
      • Meeting owner
      • Meeting source
      • Meeting type
      • Occurred at
      • URL path
  • Messaging
    • Outbound message open
      • Business Identifier on Channel
      • Business Region on Channel
      • Contact Identifier on Channel
      • Contact Region on Channel
      • Media Type
      • Message Category
      • Message Channel
      • Message ID
      • Message Template ID
      • Message Template Mapping ID
      • Message Template Name
      • Message Type
      • Occurred at
    • Outbound message failures
      • Business Identifier on Channel
      • Business Region on Channel
      • Contact Identifier on Channel
      • Contact Region on Channel
      • Media Type
      • Message Category
      • Message Channel
      • Message ID
      • Message Template ID
      • Message Template Mapping ID
      • Message Template Name
      • Message Type
      • Occurred at
    • Outbound message send
      • Business Identifier on Channel
      • Business Region on Channel
      • Contact Identifier on Channel
      • Contact Region on Channel
      • Media Type
      • Message Category
      • Message Channel
      • Message ID
      • Message Template ID
      • Message Template Mapping ID
      • Message Template Name
      • Message Type
      • Occurred at
    • Outbound message delivery
      • Business Identifier on Channel
      • Business Region on Channel
      • Contact Identifier on Channel
      • Contact Region on Channel
      • Media Type
      • Message Category
      • Message Channel
      • Message ID
      • Message Template ID
      • Message Template Mapping ID
      • Message Template Name
      • Message Type
      • Occurred at
  • Payments
    • Payment refund initiated
      • Occurred at
      • Payment method type
      • Refund reason
    • Payment refund failed
      • Occurred at
      • Payment Method Type
      • Refund Failed Reason
      • Refund Reason
    • Payment refund succeeded
      • Occurred at
      • Payment method type
      • Refund reason
    • Payment initiated
      • Occurred at
      • Payment method type
    • Payment succeeded
      • Occurred at
      • Payment method type
    • Payment failed
      • Failed reason
      • Occurred at
      • Payment method type
  • Sales email (1:1)
    • Sales email send
      • Email sent timestamp
      • Occurred at
      • Sequence name
      • Template name
      • User ID
    • Sales email click
      • Email sent timestamp
      • Link text
      • Link URL
      • Occurred at
      • Sequence name
      • Template name
      • User ID
    • Sales email open
      • Email sent timestamp
      • Occurred at
      • Sequence name
      • Template name
      • User ID
    • Sales email reply
      • Email sent timestamp
      • Occurred at
      • Sequence name
      • Template name
      • User ID
  • Sequences
    • Cotnact unenrolled from sequence
      • Enrolled at
      • Enrolled by user
      • Occurred at
      • Sequence name
      • Unenroll type
    • Contact enrolled in a sequence
      • Enrolled at
      • Enrolled by user
      • Occurred at
      • Sequence name
    • Contact unenrolled manually from sequence
      • Enrolled at
      • Enrolled by user
      • Occurred at
      • Sequence name
      • Unenrolled by user
    • Sequence step executed
      • Enrolled at
      • Enrolled by user
      • Occurred at
      • Sequence name
      • Sequence step number
    • Sequences finished
      • Enrolled at
      • Enrolled by user
      • Occurred at
      • Sequence name
    • Contact booked meeting through a sequence
      • Enrolled at
      • Enrolled by user
      • Occurred at
      • Sequence name
      • Sequence step number
  • SMS
    • SMS delivered
      • Messaging channel
      • Occurred at
      • Recipient region
      • SMS name
    • Link in SMS clicked
      • Messaging channel
      • Occurred at
      • Recipient region
      • SMS name
    • SMS sent
      • Messaging channel
      • Occurred at
      • Recipient region
      • SMS name
  • Web event
    • Page visited
      • (Deprecated)Matching audiences
      • Base URL
      • Browser
      • City
      • Country
      • Occurred at
      • Page title
      • Query parameters
      • URL domain
      • URL path
      • User agent
      • UTM campaign
      • UTM content
      • UTM medium
      • UTM source
      • UTM term
  • Workflow
    • Enrolled in workflow
      • Occurred at
      • Workflow
    • Achieved workflow goal
      • Occurred at
      • Workflow
    • Unenrolled from workflow
      • Occurred at
      • Workflow

Please don’t ask for definitions and the values that the dropdowns and multiple checkboxes can take :grinning_face_with_smiling_eyes:

No AI involved, just good ol’ fast typing – which means I should include the disclaimer that there could be the occasional typo.

Best regards!

4

@karstenkoehler that’s fantastic, thanks! And typos for humanity for the win. :blush: Appreciate you!