# LLM Search

**URL:** <https://community.hubspot.com/t/llm-search/145067>\
**Category:** Study Group: SEO\
**Created:** [January 18, 2026, 3:11pm UTC](https://community.hubspot.com/t/llm-search/145067 "2026-01-18T15:11:18Z")\
**Posts on this page:** 3\
**Page:** 1

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**Author:** ![NGray369](https://avatars.discourse-cdn.com/v4/letter/n/6a8cbe/32.png) [@NGray369](https://community.hubspot.com/u/NGray369)\
**Post date:** [January 18, 2026, 3:11pm UTC](https://community.hubspot.com/t/llm-search/145067/1 "2026-01-18T15:11:18Z")

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Hi! Are there any courses to learn more about the basics of LLM search?

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**Author:** ![Victor\_Becerra](https://avatars.discourse-cdn.com/v4/letter/v/87869e/32.png) [@Victor\_Becerra](https://community.hubspot.com/u/Victor_Becerra)\
**Post date:** [January 19, 2026, 6:36pm UTC](https://community.hubspot.com/t/llm-search/145067/2 "2026-01-19T18:36:58Z")

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Hey @NGray369 Thank you for posting!

Yes, HubSpot Academy definitely helps here. I’d point you to:

- **AI course catalog:** [](https://academy.hubspot.com)[https://academy.hubspot.com/courses?search=AI](https://academy.hubspot.com/courses?search=AI)
- **AI for Marketers (great overview):** [https://academy.hubspot.com/courses/ai-for-marketers](https://academy.hubspot.com/courses/ai-for-marketers)
- **Marketing Automation + AI lesson:** [https://academy.hubspot.com/lessons/marketing-automation-and-artificial-intelligence](https://academy.hubspot.com/lessons/marketing-automation-and-artificial-intelligence)

Plus, if you want more product/feature context, this AI hub is handy:  
[https://knowledge.hubspot.com/ai/topics](https://knowledge.hubspot.com/ai/topics)

Let me know if it works for you!

Best, Victor

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**Author:** ![Ciphers-Digital](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/ciphers-digital/32/24631_2.png) [@Ciphers-Digital](https://community.hubspot.com/u/Ciphers-Digital)\
**Post date:** [January 27, 2026, 2:04pm UTC](https://community.hubspot.com/t/llm-search/145067/3 "2026-01-27T14:04:20Z")

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Great question. LLM search is still evolving, but at a high level it’s less about traditional keyword matching and more about context, authority, and structured content. From an SEO perspective, the biggest overlap right now is still solid fundamentals, clean site structure, and clear topical relevance. Curious, are you asking from a learning standpoint or trying to apply this to an existing site?