Thanks Jacob for getting back to me. We are getting our contacts through filling out forms on landing pages and we are not purchasing our lists. Clients essentially enter our lists by the forms they fill out on our website/other areas. I believe alot of the time they put in incorrect email addresses (whether by accident or on purpose). These are people that are requesting to be emailed a copy of a guide we provide.
I just found NeverBounce and am beginning to use it to clean our system. The estimated bounce rate was 2% and it said that it ‘may not require cleaning’.
I have been using spam filters and have been very cognizant about wording. We have over 300,000 marketing contacts so I guess my question is more: how can I consistently keep up on contacts I should remove. Like what lists or filters have you seen that are super effective in keeping lists clean? I removed all of the hard bounces today, but as of now, we just remove the unengaged at the end of every month. What methods are effective for most companies?
I guess I don’t understand how we keep hitting spam traps if we aren’t purchasing lists and our content isn’t spammy also.