# Linkedin contacts tagged wrongly

**URL:** <https://community.hubspot.com/t/linkedin-contacts-tagged-wrongly/149272>\
**Category:** CRM\
**Created:** [May 12, 2026, 4:00pm UTC](https://community.hubspot.com/t/linkedin-contacts-tagged-wrongly/149272 "2026-05-12T16:00:44Z")\
**Posts on this page:** 4\
**Page:** 1

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**Author:** ![Naveen28](https://avatars.discourse-cdn.com/v4/letter/n/bbce88/32.png) [@Naveen28](https://community.hubspot.com/u/Naveen28)\
**Post date:** [May 12, 2026, 4:00pm UTC](https://community.hubspot.com/t/linkedin-contacts-tagged-wrongly/149272/1 "2026-05-12T16:00:44Z")

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Integration with Linkedin ads - i see the data getting tagged as organic social instead of paid social . utm parameters are not getting updated as well eventhough it is set. Any fix?

 ![Naveen28_0-1778601584985.png](https://d2qpr2jzcazej7.cloudfront.net/original/3X/7/7/777dd79faba26cf1333b83c8b24135654339bc30.png)

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**Author:** ![rebeccatravels](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/rebeccatravels/32/87209_2.png) [@rebeccatravels](https://community.hubspot.com/u/rebeccatravels)\
**Post date:** [May 12, 2026, 4:55pm UTC](https://community.hubspot.com/t/linkedin-contacts-tagged-wrongly/149272/2 "2026-05-12T16:55:37Z")

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This is a common issue because of the state of privacy in 2026. Some browsers no longer pass cookie data, and if users have a cookie blocker on (or if you have cookie consent on your site), that can default many users to direct traffic, too. Also, just to double check-- if you’re looking at original source, the original source could be organic while the latest source might be paid.

That said, there are a few things you should make sure you do:

1) Using Google Tag Manager, make sure your tracking is set to persist. By default, if someone moves pages before submitting a form, it will drop the tracking. Setting the tracking to persist will ensure it follows a user throughout their session.

2) I would add hidden fields that capture utm fields (assuming your privacy policy allows) in each form- sometimes this captures more than the HubSpot cookie because of the issues I mentioned above. Here is a link on how to do that: [Pass contact property values with hidden form fields](https://knowledge.hubspot.com/forms/pass-contact-property-values-with-hidden-form-fields)?

Hope that helps!

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**Author:** ![Naveen28](https://avatars.discourse-cdn.com/v4/letter/n/bbce88/32.png) [@Naveen28](https://community.hubspot.com/u/Naveen28)\
**Post date:** [May 12, 2026, 5:05pm UTC](https://community.hubspot.com/t/linkedin-contacts-tagged-wrongly/149272/3 "2026-05-12T17:05:36Z")

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Thank you @rebeccatravels  
Here we are targeting ICP users via audiences and making them land into our website page. there isnt a form ,but ideally the latest traffic source should show paid social ,its not. i confirmed its the dates in which we rean ads and around 5-6 contacts are shown as organic social ,whereas in my hubspot and linkedin reports it show right clicks and impressions,  
also the utm parameters are not flowing back to hubspot

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**Author:** ![rebeccatravels](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/rebeccatravels/32/87209_2.png) [@rebeccatravels](https://community.hubspot.com/u/rebeccatravels)\
**Post date:** [May 12, 2026, 5:31pm UTC](https://community.hubspot.com/t/linkedin-contacts-tagged-wrongly/149272/4 "2026-05-12T17:31:46Z")

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Did you try the 2 recommendations? Those should help!