# LinkedIn Carousel Ad Tracking

**URL:** <https://community.hubspot.com/t/linkedin-carousel-ad-tracking/20834>\
**Category:** HubSpot Ideas\
**Tags:** ads\
**Created:** [May 13, 2020, 2:02pm UTC](https://community.hubspot.com/t/linkedin-carousel-ad-tracking/20834 "2020-05-13T14:02:34Z")\
**Posts on this page:** 1\
**Showing post:** 1

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**Author:** ![ALEasterly](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/aleasterly/32/1317_2.png) [@ALEasterly](https://community.hubspot.com/u/ALEasterly)\
**Post date:** [May 13, 2020, 2:02pm UTC](https://community.hubspot.com/t/linkedin-carousel-ad-tracking/20834/1 "2020-05-13T14:02:34Z")

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We want to create LinkedIn Carousel Ads via Hubspot with forms being optional.

Rationale:

1. Carousel Ads have proven more effective in our A/B testing

2. We want to understand what messaging leads to what behavior. i.e. We want them to see the Ad, go to a landing page and purchase a product. A gating item like the required form is prohibitive in this context.

We are currently using UTM links in our LinkedIn ads to our landing page to determine which group responds

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_[View the full topic](https://community.hubspot.com/t/linkedin-carousel-ad-tracking/20834)._