# LinkedIn Ad Targeting - Exclude Based off Personal Attributes

**URL:** <https://community.hubspot.com/t/linkedin-ad-targeting-exclude-based-off-personal-attributes/79890>\
**Category:** Ads\
**Tags:** enterprise\
**Created:** [April 24, 2023, 4:10am UTC](https://community.hubspot.com/t/linkedin-ad-targeting-exclude-based-off-personal-attributes/79890 "2023-04-24T04:10:01Z")\
**Posts on this page:** 4\
**Page:** 1

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**Author:** ![JTeo](https://avatars.discourse-cdn.com/v4/letter/j/3e96dc/32.png) [@JTeo](https://community.hubspot.com/u/JTeo)\
**Post date:** [April 24, 2023, 4:10am UTC](https://community.hubspot.com/t/linkedin-ad-targeting-exclude-based-off-personal-attributes/79890/1 "2023-04-24T04:10:01Z")

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Looking to set up LinkedIn Ad campaigns through hubspot, but I found it puzzling that I couldn’t make audience exclusions based off personal attributes.

This is quite important for me to control my ad spend, I wouldn’t want to target segments that aren’t relevant for my business anyway.

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**Author:** ![PamCotton](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/pamcotton/32/47916_2.png) [@PamCotton](https://community.hubspot.com/u/PamCotton)\
**Post date:** [April 24, 2023, 9:07pm UTC](https://community.hubspot.com/t/linkedin-ad-targeting-exclude-based-off-personal-attributes/79890/2 "2023-04-24T21:07:23Z")

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Hello, @JTeo thank you for posting in our Community!

I wanted to share [this knowledge base](https://knowledge.hubspot.com/ads/track-and-report-on-your-linkedin-ads-in-hubspot) with helpful information and invite our top experts to this conversation.

@Sam62 @elizheleva @DavidDennison any recommendations to @JTeo matter?

Thank you,

Pam

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**Author:** ![elizheleva](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/elizheleva/32/51055_2.png) [@elizheleva](https://community.hubspot.com/u/elizheleva)\
**Post date:** [April 28, 2023, 9:19pm UTC](https://community.hubspot.com/t/linkedin-ad-targeting-exclude-based-off-personal-attributes/79890/3 "2023-04-28T21:19:38Z")

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Hi, @JTeo ,

Do you have an audience already defined? Would it work for you to use a Contact [segment](https://knowledge.hubspot.com/segments/create-active-or-static-lists) and within that to specify the personas you want to add and exclude?

The more context you add, the easier it will be to come up with ideas.

@PamCotton , thank you for the tag. 🙂

Thanks,

Eli

_Moderator note: While this solution may not address the original poster’s specific situation, it could be helpful for other community members facing similar challenges._

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**Author:** ![NKleger](https://avatars.discourse-cdn.com/v4/letter/n/b9bd4f/32.png) [@NKleger](https://community.hubspot.com/u/NKleger)\
**Post date:** [August 8, 2024, 2:37pm UTC](https://community.hubspot.com/t/linkedin-ad-targeting-exclude-based-off-personal-attributes/79890/4 "2024-08-08T14:37:27Z")

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Hi Eli,

the most common scenario would certainly be to exlude someone based on the company name. It doesn’t help if I can only exclude my own HubSpot contacts from certain companies - but I would rather want to exclude everyone else too.  
Is there a solution planned for this? Otherwise the whole campaign management in HubSpot is useless, unless you only want to target own contacts.
