Link social interactions with HubSpot

Marketing & Content Hub Email Marketing Tool
1

Hello,
How can I create dashboards on HubSpot to derive data from Instagram, Facebook, and email interactions with the company website to identify:

  1. The products customers are ordering?
  2. Abandoned or incomplete carts?
  3. Events triggering incomplete orders?
2

Hey @SQwase, thank you for posting in our Community!

Implement tracking mechanisms for email interactions with the company website. This may involve using UTM parameters in email links or integrating your email marketing platform with HubSpot.

To our top experts @BSmith08, @JustinPerkinsC, and @Olivia_Bagnall do you have any recommendations for @SQwase matter?

Thank you,

Pam

3

Hello @PamCotton , thank you so much for the feedback. I will dive into building using UTM parameters as advised. I am Open to further recommendations.