So how does Hubspot measure influence on deals?
I have doubts on the way Hubspot claims influence on deals. We have deals that were started before specific campaigns ran, that closed after the campaign was over, but Hubspot claims it influenced the deal. So this throws off my trust in the metrics because i can plainly see the campaings did not affect the deals.
So better to be able to report on “why” the deal was inflenced and “how” and then be able to report on deals that were created during the time frame of the deal- with a way to show the influence- closed won or lost.