When we implement HubSpot, we get a lot of confusion between lead status, lifecycle stages and deal stages. We have multiple documents that show the difference, and how they’re used. One request we get a lot is “can we just track when leads are qualified in the deal stages?”
We typically explain that, Yes, you can, but really you shouldn’t, because they aren’t truly pipeline at that point, etc. But everyone wants to do this because they understand the board a lot better (left to right = progress).
So I’m suggesting we get a board view based on lead status! People understand that. They get a lead that’s new on the left, and they have to move it to qualified on the right. Progress! Let’s do it!
To underscore my point, no matter the level of operational ability, if you see one thing being used in HubSpot, it’s the deal pipeline - everyone gets it, and that’s the thing they keep updated. Lead status is rarely used, unless they have BDRs/SDRs and a clear handoff to an AE OR they’re more sophisticated.
(while we’re at it, if you just copy the pipeline process deals, we could get required fields too!)
Yes! 100% agree with this. This is especially true for orgs that are focused on lower volume, higer prospect value where you are combining inbound & outbound efforts.
Then you can create a contact report grouped by Lead Status. Not quite a dashboard, but much more operational (especially if you can show the report columnwise by Lead Status).
Yes please! Lead board is a lot easier for the team to see the lead stages, currently, we are using “Deals” to track “Hot leads” but it’s creating a lot of “deals” that are not actually “deals” yet. Would be so helpful to have this visual feature under the new “Lead” object.
also agree this need to be added, makes life much easier for a BDR or SDR who is not in a closing role to monitor their lead stages and preps them for AE pipeline management down the line. please build this!
Currently using the Sales Workspace for our sales team.
Would love if the board view could be used for both the Lead and Deal objects. May revert back to using Deals for Leads