# Lead Source Attribution Not Specific

**URL:** <https://community.hubspot.com/t/lead-source-attribution-not-specific/107059>\
**Category:** Dashboards & Reporting\
**Tags:** analytics-tools\
**Created:** [May 13, 2024, 11:42pm UTC](https://community.hubspot.com/t/lead-source-attribution-not-specific/107059 "2024-05-13T23:42:44Z")\
**Posts on this page:** 3\
**Page:** 1

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**Author:** ![NReese7](https://avatars.discourse-cdn.com/v4/letter/n/f4b2a3/32.png) [@NReese7](https://community.hubspot.com/u/NReese7)\
**Post date:** [May 13, 2024, 11:42pm UTC](https://community.hubspot.com/t/lead-source-attribution-not-specific/107059/1 "2024-05-13T23:42:44Z")

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I am trying to create a report that charts the lead source to attribute new lead creation to which platform. However, all I get is vague categories like “direct traffic” and “offline sources”. I want to know where the direct traffic is coming from, specifically with different social media platforms, but other sources as well.

Please help!

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**Author:** ![ATorres9](https://avatars.discourse-cdn.com/v4/letter/a/a88e57/32.png) [@ATorres9](https://community.hubspot.com/u/ATorres9)\
**Post date:** [May 14, 2024, 2:54am UTC](https://community.hubspot.com/t/lead-source-attribution-not-specific/107059/2 "2024-05-14T02:54:40Z")

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API is a thirdparty application in Hubspot CRM, you could change it into other server fdepending on your preferences.

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**Author:** ![karstenkoehler](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/karstenkoehler/32/68554_2.png) [@karstenkoehler](https://community.hubspot.com/u/karstenkoehler)\
**Post date:** [May 14, 2024, 4:29am UTC](https://community.hubspot.com/t/lead-source-attribution-not-specific/107059/3 "2024-05-14T04:29:22Z")

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Hi @NReese7,

This page explains the sources and what is behind them: [Understand Original and Latest traffic source properties](https://knowledge.hubspot.com/properties/understand-source-properties)

If you want more detail in your report, consider adding a breakdown by “Original source drill-down 1” or “Original source drill-down 2”. Those fields will contain more information.

For example, this would tell you whether offline sources are an import or a third-party app and which one.

Best regards!