# Lead Scoring on Custom Objects

**URL:** <https://community.hubspot.com/t/lead-scoring-on-custom-objects/133008>\
**Category:** HubSpot Ideas\
**Tags:** reports, integrations, workflows, object\
**Created:** [May 20, 2025, 5:25am UTC](https://community.hubspot.com/t/lead-scoring-on-custom-objects/133008 "2025-05-20T05:25:08Z")\
**Posts on this page:** 1\
**Page:** 1

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**Author:** ![timtprc](https://avatars.discourse-cdn.com/v4/letter/t/e9a140/32.png) [@timtprc](https://community.hubspot.com/u/timtprc)\
**Post date:** [May 20, 2025, 5:25am UTC](https://community.hubspot.com/t/lead-scoring-on-custom-objects/133008/1 "2025-05-20T05:25:08Z")

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We would like to score our contacts and companies based on their associations with custom objects, however it seems only deals, tickets and notes can be added.

 ![timtprc_0-1747718492042.png](https://d2qpr2jzcazej7.cloudfront.net/original/2X/6/65cb704d8bbf89d3fc37ed191842e75e4a8badf7.png)

For example we use the “Listing” object to capture how many listings each company has, and the different locations of those listings.

Therefore we would want to score companies higher the more listings they have, and the more variety of those listings. Likewise to decrease the score when those listings become older.