Lead Scoring - How to Report on the Delta between Initial Score and furthered Score

Sorry @kjaniszewski, I don’t understand. Are you asking if there’s a way for you (your team) to be notified when a manual lead score increases in value over time?

If so, we can work around HubSpot’s limitation by first clearly defining our Manual Lead Score criteria then building around ‘trigger points’ -- i.e., points at which you want your contact owner’s to be notified.

Example:

Trigger Point - We want the contact owner to be notified if/when an MQL’s manual lead score exceeds 50.

-1- Build a smart list that adds MQL’s with a score >50

-2- Build a workflow triggered on smart list members

-3- Have workflow auto-build/assign tasks for new members

Solved!

Furthermore, in a tiered manual lead flow environment, we’d build a 2nd set of smart lists and workflows to put us on ‘high alert’ for when the lead score increases to say, >=65. ‘High alert’ in our world means push an SMS message with the task build.

We’ve had other lead scoring discussions that you may find helpful.

- see Lead Scoring