# Lead Scoring for actual email replies

**URL:** <https://community.hubspot.com/t/lead-scoring-for-actual-email-replies/49183>\
**Category:** HubSpot Ideas\
**Tags:** campaigns-calendar\
**Created:** [January 4, 2022, 11:19am UTC](https://community.hubspot.com/t/lead-scoring-for-actual-email-replies/49183 "2022-01-04T11:19:08Z")\
**Posts on this page:** 2\
**Page:** 1

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**Author:** ![BKondalkar](https://avatars.discourse-cdn.com/v4/letter/b/c6cbf5/32.png) [@BKondalkar](https://community.hubspot.com/u/BKondalkar)\
**Post date:** [January 4, 2022, 11:19am UTC](https://community.hubspot.com/t/lead-scoring-for-actual-email-replies/49183/1 "2022-01-04T11:19:08Z")

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Hello,

I am using HubSpot for B2B marketing, where we target mostly C Suite people. And we prefer to use text email. So obviously, we get replies as text email.

We have categorized our replies into three types:

1. **Positive** : where we get meeting fixed or some positive note from the recipient.
2. **Neutral** : Here the reply is neutral (e.g. “I am not the right POC” or “Please reachout to abc person”, etc.
3. **Negative** : These are mostly unsubscribe. This contact has not visited out subscription management page, but replied back to us saying “ **remove me** ” or “unsubscribe”, etc.

Can product team in HubSpot try and identify a way where we can categorize the reply and update the lead score accordingly.

I understand that these are replies, but atleast a HubSpot user can read the reply and atleast tag the reply, so that system can take the next action based on the tag.

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**Author:** ![CNathan-Moss](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/cnathan-moss/32/74802_2.png) [@CNathan-Moss](https://community.hubspot.com/u/CNathan-Moss)\
**Post date:** [December 11, 2023, 3:45pm UTC](https://community.hubspot.com/t/lead-scoring-for-actual-email-replies/49183/2 "2023-12-11T15:45:09Z")

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I came here to write exactly this. I’m trying to set up lead scoring in HubSpot as we speak and came across this issue, which I presume is still unresolved.

I put my weight behind this idea or, as an alternative solution, the ability to override lead scores manually. That way, if a negative email is received and the individual is given a positive score for simply replying, we can change it internally. That would also mean we could amend automatic out of office replies.