# Lead Scoring Based on Specific Email Link Clicks

**URL:** <https://community.hubspot.com/t/lead-scoring-based-on-specific-email-link-clicks/141807>\
**Category:** Lists, Lead Scoring & Workflows\
**Tags:** lead-scoring, enterprise, marketing-email\
**Created:** [October 30, 2025, 12:55pm UTC](https://community.hubspot.com/t/lead-scoring-based-on-specific-email-link-clicks/141807 "2025-10-30T12:55:50Z")\
**Posts on this page:** 4\
**Page:** 1

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**Author:** ![SPerkins98](https://avatars.discourse-cdn.com/v4/letter/s/f6c823/32.png) [@SPerkins98](https://community.hubspot.com/u/SPerkins98)\
**Post date:** [October 30, 2025, 12:55pm UTC](https://community.hubspot.com/t/lead-scoring-based-on-specific-email-link-clicks/141807/1 "2025-10-30T12:55:50Z")

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I’m setting up a custom lead scoring model and would like to award points when a contact clicks a specific link in a marketing email — for example, if they click on a _case study link_ (URL contains “case-study”), they should receive +5 points.

Could you please confirm whether HubSpot’s lead scoring tool allows this type of URL-specific email click condition?

I’m aiming for a scoring setup that distinguishes between general email engagement and specific, high-intent clicks (like case study or brochure links).

Thanks so much for your help and any guidance you can provide on how to set this up effectively!

Sophie

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**Author:** ![STierney](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/stierney/32/186066_2.png) [@STierney](https://community.hubspot.com/u/STierney)\
**Post date:** [October 30, 2025, 8:35pm UTC](https://community.hubspot.com/t/lead-scoring-based-on-specific-email-link-clicks/141807/2 "2025-10-30T20:35:55Z")

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Hey @SPerkins98 - thanks for posting in the Community!  
I’d like to tag in a few Lead Scoring experts to see if they have any insight on whether or not this setup is possible! @RomyFuchs1, @ChrisoKlepke, and @CateDuarte - any thoughts here?  
Shane, Senior Community Moderator

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**Author:** ![RomyFuchs1](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/romyfuchs1/32/65996_2.png) [@RomyFuchs1](https://community.hubspot.com/u/RomyFuchs1)\
**Post date:** [October 31, 2025, 8:02am UTC](https://community.hubspot.com/t/lead-scoring-based-on-specific-email-link-clicks/141807/3 "2025-10-31T08:02:12Z")

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Hi @STierney,  
In principle, you can select clicks in a specific email as a score. You can restrict the click to a specific URL or email name. However, I would recommend against doing this, as these clicks are not always 100% accurate. Certain regulations, such as those imposed by [Apple](https://www.cleverreach.com/en-de/push-magazin/newsletter-reporting-tracking/apple-mail-privacy-protection-how-does-it-affect-your-newsletter-reporting/#:~:text=Apple%20downloads%20the%20entire%20content,on%20this%20metric%20significantly%20difficult.), prevent all data from being forwarded. I would therefore recommend tracking the forwarding to the target and restricting it to the source “email marketing.”  
Regards

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**Author:** ![MelodyCooke](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/melodycooke/32/19924_2.png) [@MelodyCooke](https://community.hubspot.com/u/MelodyCooke)\
**Post date:** [January 8, 2026, 6:39pm UTC](https://community.hubspot.com/t/lead-scoring-based-on-specific-email-link-clicks/141807/4 "2026-01-08T18:39:36Z")

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Hi @SPerkins98! My name is Melody, and I’m the Product Manager for Lead Scoring. Thanks for your feedback on this! Both Lead Scoring and Health Scoring now can do **conditional scoring with “and”** , which supports defining a specific link click with a specific marketing email.  
Here’s the Lead Scoring [product notification](https://app.hubspot.com/l/product-updates/?rollout=283921&uuid=97046806-c7ea-4fae-8371-77ad5d313213) to join the Public Beta for both apps and a quick [video demo](https://www.loom.com/share/25b8d83f9d2742c3960b76021a56f222) for more information. Note that the current functionality is creating conditional logic across properties (within fit) and within a specific event (within engagement). Thanks for your patience and let me know if you have any questions or additional feedback!