# Lead Nurturing

**URL:** <https://community.hubspot.com/t/lead-nurturing/134168>\
**Category:** Tips, Tricks & Best Practices\
**Tags:** best-practices\
**Created:** [June 9, 2025, 2:52pm UTC](https://community.hubspot.com/t/lead-nurturing/134168 "2025-06-09T14:52:58Z")\
**Posts on this page:** 1\
**Showing post:** 2

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**Author:** ![RubenBurdin](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/rubenburdin/32/75212_2.png) [@RubenBurdin](https://community.hubspot.com/u/RubenBurdin)\
**Post date:** [June 9, 2025, 3:20pm UTC](https://community.hubspot.com/t/lead-nurturing/134168/2 "2025-06-09T15:20:49Z")

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Hi @Stacks42  
From what I know, the cleanest pattern is keep your existing sales-heavy Lead Statuses, then add one extra status called “Nurturing” that a workflow toggles on after a quiet period. That way reps aren’t asked to move records backwards, and Marketing can own the drip without cluttering the active pipeline.

**Create the new status**

• In Settings › Objects › Contacts › Lead status, add Nurturing under the Not started group (it’s fine there—HubSpot won’t penalise you for a “backwards” move as long as workflows handle it). Guide: edit lead-status values. [community.hubspot.com](https://community.hubspot.com/t5/Ask-Me-Anything-and-Panel/AMA-Demystifying-HubSpot-s-lifecyle-stages-deal-stages-and-lead/m-p/514256?)

**Detect stalled leads automatically**

• Build a contact workflow (Automation › Workflows › From scratch).  
• Enrollment: Lead status is Attempting OR Connected AND “Last activity date” is more than 21 days ago.  
• Action: Set lead status → Nurturing. Workflow how-to here. [knowledge.hubspot.com](https://knowledge.hubspot.com/workflows/create-workflows?)

**Enroll them in the nurture drip**

• Draft 3-5 Automated marketing emails that answer common objections. KB: create automated emails. [knowledge.hubspot.com](https://knowledge.hubspot.com/marketing-email/create-automated-emails-to-use-in-workflows?)  
• In the same workflow, add Send email actions with gaps (e.g., 5-day delays Tuesday–Thursday). How to insert delays. [community.hubspot.com](https://community.hubspot.com/t5/Lists-Lead-Scoring-Workflows/Workflow-Delays-for-Email-Sends/td-p/1140888?)

**Bounce them back to Sales on engagement**

• Add an if/then branch: If Contact replies OR clicks any nurture email → set lead status back to Connected and assign task to owner.  
• Else let the sequence finish and mark as Unresponsive or Disqualified depending on your policy.

**Watch the SQL queue**

• Separate deal/workflow: when Lifecycle stage = SQL and Create date older than X days AND no associated deal, trigger a Task “Follow up or recycle.” Use the same workflow tool—just target SQL instead of Lead Status.

Why not bury “Nurturing” between Attempting and Connected?  
Sales often jump back and forth; putting nurture in the Not started bucket keeps the visual funnel simple, and a workflow can bump them forward automatically once they re-engage—no manual drag-and-drop.

**Extra analytics**  
Tag every nurture email with a Campaign so Marketing can measure reopen-to-Connected lift; HubSpot’s Campaigns tool rolls that up nicely. [knowledge.hubspot.com](https://knowledge.hubspot.com/campaigns/create-campaigns?)

That setup lets Sales keep hunting, Marketing warms the silent ones, and no lead gets stranded.

Hope this helps.

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