# Lead nurturing report.

**URL:** <https://community.hubspot.com/t/lead-nurturing-report/25577>\
**Category:** Reporting & Analytics\
**Created:** [September 17, 2020, 10:21am UTC](https://community.hubspot.com/t/lead-nurturing-report/25577 "2020-09-17T10:21:13Z")\
**Posts on this page:** 4\
**Page:** 1

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**Author:** ![LukasBras](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/lukasbras/32/84083_2.png) [@LukasBras](https://community.hubspot.com/u/LukasBras)\
**Post date:** [September 17, 2020, 10:21am UTC](https://community.hubspot.com/t/lead-nurturing-report/25577/1 "2020-09-17T10:21:13Z")

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Hi everyone,  
So I’m struggling to create a lead nurturing report so I could see all of my needed metrics weekly.  
Can you include workflows or campaigns in reports? I’d like to see which workflows or which emails in a campaign generated conversions. In my case, a conversion is a submitted form. If I select email performance as a metric in reports, HubSpot just adds all emails that we have created and I can’t seem to find a way to select at least separate emails or better yet workflows or campaigns.

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**Author:** ![karstenkoehler](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/karstenkoehler/32/68554_2.png) [@karstenkoehler](https://community.hubspot.com/u/karstenkoehler)\
**Post date:** [September 17, 2020, 10:43am UTC](https://community.hubspot.com/t/lead-nurturing-report/25577/2 "2020-09-17T10:43:15Z")

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Hi @LukasBras,

As far as I know it’s currently not possible to report on workflows but there is a workaround. If you [associate workflows or nurturing paths with a campaign](https://knowledge.hubspot.com/campaigns/associate-assets-and-content-with-a-campaign#workflows), you can report on campaign performance with a [custom report](https://knowledge.hubspot.com/reports/create-custom-reports):

 ![31856i70B97DCDAB15F954.png](https://d2qpr2jzcazej7.cloudfront.net/original/3X/5/d/5dcf50f27bfdb61b4211d6216861963d1f1c9a6a.png)

The properties you’d be interested then are “First touch converting campaign” and “Last touch converting campaign”, explained [here](https://knowledge.hubspot.com/contacts/hubspots-default-contact-properties).

Keep in mind that campaigns will only start “collecting” data about the associated assets once they’re linked.

Best,

Karsten

PS. A new report builder is currently in private beta.

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**Author:** ![LukasBras](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/lukasbras/32/84083_2.png) [@LukasBras](https://community.hubspot.com/u/LukasBras)\
**Post date:** [September 17, 2020, 2:04pm UTC](https://community.hubspot.com/t/lead-nurturing-report/25577/3 "2020-09-17T14:04:36Z")

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Thanks for the tips @karstenkoehler  
Every nurturing campaign that I do has email assets added to them. However, if I use the First touch converting campaign" or "Last touch converting campaign in reports I only see a few campaigns that have brought in contacts from some paid sources the rest are “No Value”  
As I mentioned I have a lot of campaigns created all for each different nurturing campaign, but I can’t see any of them when using Last/First touch converting campaign.

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**Author:** ![karstenkoehler](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/karstenkoehler/32/68554_2.png) [@karstenkoehler](https://community.hubspot.com/u/karstenkoehler)\
**Post date:** [September 17, 2020, 2:47pm UTC](https://community.hubspot.com/t/lead-nurturing-report/25577/4 "2020-09-17T14:47:13Z")

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Hi @LukasBras, can you check a few contacts that you’re confident should show up in the report and should be attributed to a certain campaign? In the contact record, you can investigate what they’re first and last touch converting campaign is. If there is a mismatch between contact record and report, I would reach out to HubSpot support.

(If there isn’t a mismatch, you might find some clues as to why the report shows what it’s currently showing.)
