# Lead magnets

**URL:** <https://community.hubspot.com/t/lead-magnets/37372>\
**Category:** Tips, Tricks & Best Practices\
**Tags:** marketing\
**Created:** [May 14, 2021, 6:41pm UTC](https://community.hubspot.com/t/lead-magnets/37372 "2021-05-14T18:41:01Z")\
**Posts on this page:** 6\
**Page:** 1

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**Author:** ![MSanfilippo](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/msanfilippo/32/48165_2.png) [@MSanfilippo](https://community.hubspot.com/u/MSanfilippo)\
**Post date:** [May 14, 2021, 6:41pm UTC](https://community.hubspot.com/t/lead-magnets/37372/1 "2021-05-14T18:41:01Z")

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When creating magnets, how much do you focus on what your competitors are doing? What types of lead magnets are you creating that are working? Would love to see links to them.

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**Author:** ![natsumimori](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/natsumimori/32/39807_2.png) [@natsumimori](https://community.hubspot.com/u/natsumimori)\
**Post date:** [May 17, 2021, 7:24am UTC](https://community.hubspot.com/t/lead-magnets/37372/2 "2021-05-17T07:24:58Z")

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Hi @MSanfilippo ,

Let’s see if Community top contributors have some advice on this topic!

@Aakar and @KTownsend , anything you can share for @MSanfilippo ?

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**Author:** ![Aakar](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/aakar/32/107785_2.png) [@Aakar](https://community.hubspot.com/u/Aakar)\
**Post date:** [May 17, 2021, 11:14am UTC](https://community.hubspot.com/t/lead-magnets/37372/3 "2021-05-17T11:14:39Z")

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Hi @MSanfilippo @natsumimori

I can’t share the link here. Anyways, the pillar page (long-form content around a topic) is working great for the lead gen.

Thanks.

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**Author:** ![Bryantworks](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/bryantworks/32/94963_2.png) [@Bryantworks](https://community.hubspot.com/u/Bryantworks)\
**Post date:** [May 17, 2021, 7:28am UTC](https://community.hubspot.com/t/lead-magnets/37372/4 "2021-05-17T07:28:27Z")

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Hey @MSanfilippo, very little do I focus on what the competitors are doing but rather what the industry is doing. First and foremost, you need to provide immediate value. I find that a healthy mix of magnets work best:

1. Infographics
2. E-books
3. Daily email series

To name a few. I can’t share 1 and 2, but feel free to check out [my site](http://bryantworks.com) for number 3.

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**Author:** ![KTownsend](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/ktownsend/32/54945_2.png) [@KTownsend](https://community.hubspot.com/u/KTownsend)\
**Post date:** [May 17, 2021, 7:51am UTC](https://community.hubspot.com/t/lead-magnets/37372/5 "2021-05-17T07:51:11Z")

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@MSanfilippo Hi, I’d focus on providing value for your customers rather than focusing too much what your competitors are doing. It all depends on what you think your customers would like to see and how you can help answer their questions in a helpful way.

Some of the types of content that work for us include ebooks, checklists and guides. Here are some examples of our top performing content titles:

- Everything you need to know about Inbound Marketing ebook

- Content strategy checklist

- 34 lead generation tips

- On-page SEO best practices infographic

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**Author:** ![natsumimori](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/natsumimori/32/39807_2.png) [@natsumimori](https://community.hubspot.com/u/natsumimori)\
**Post date:** [May 18, 2021, 2:46am UTC](https://community.hubspot.com/t/lead-magnets/37372/6 "2021-05-18T02:46:25Z")

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Thank you everyone for the comments!