# Lead Journey Reporting

**URL:** <https://community.hubspot.com/t/lead-journey-reporting/85608>\
**Category:** Tips, Tricks & Best Practices\
**Tags:** enterprise\
**Created:** [July 18, 2023, 9:32pm UTC](https://community.hubspot.com/t/lead-journey-reporting/85608 "2023-07-18T21:32:01Z")\
**Posts on this page:** 3\
**Page:** 1

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**Author:** ![AChapin](https://avatars.discourse-cdn.com/v4/letter/a/85e7bf/32.png) [@AChapin](https://community.hubspot.com/u/AChapin)\
**Post date:** [July 18, 2023, 9:32pm UTC](https://community.hubspot.com/t/lead-journey-reporting/85608/1 "2023-07-18T21:32:01Z")

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Hi,

I am creating a report showing the flow of new leads coming in and what we do with them. I want to highlight the different lead sources of organic leads (customers sought us out) versus paid leads. I have built some customer journey reports but cannot figure out how to have one report showing everything.

I would like the report to show thee customer acquisition and the win rates.

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**Author:** ![MiaSrebrnjak](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/miasrebrnjak/32/10_2.png) [@MiaSrebrnjak](https://community.hubspot.com/u/MiaSrebrnjak)\
**Post date:** [July 19, 2023, 10:10am UTC](https://community.hubspot.com/t/lead-journey-reporting/85608/2 "2023-07-19T10:10:57Z")

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Hi @AChapin,

Thank you for reaching out to the Community!

I wanted to tag in a couple of subject matter experts to see if they have any advice:

Hi @ChrisoKlepke, @NicoleSengers, [@Alex\_Elborn](https://community.hubspot.com/t5/user/viewprofilepage/user-id/73663), do you have any tips for @AChapin? Thank you!

Cheers  
Mia, Community Team

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**Author:** ![TomM2](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/tomm2/32/70887_2.png) [@TomM2](https://community.hubspot.com/u/TomM2)\
**Post date:** [July 19, 2023, 3:31pm UTC](https://community.hubspot.com/t/lead-journey-reporting/85608/3 "2023-07-19T15:31:34Z")

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Hey @AChapin are you storing these sources anywhere? When you say paid leads, do you mean leads who came from ads or paid social? If so, you could use the “[original source](https://knowledge.hubspot.com/contacts/understand-source-properties)” properties within HubSpot to report on the sources of each contact in your portal.

There’s also a default report template called Contacts created by interaction source with traffic source breakdown"

which might be a good jumping off point to start building the report you need!

 ![TomM2_0-1689780643620.png](https://d2qpr2jzcazej7.cloudfront.net/original/3X/c/9/c974ceec34f04d5e4dc37ec0e64d5cac4d577ff4.png)