# Lead Creation Automation **URL:** \ **Category:** CRM\ **Tags:** professional\ **Created:** [February 26, 2024, 5:22pm UTC](https://community.hubspot.com/t/lead-creation-automation/101107 "2024-02-26T17:22:07Z")\ **Posts on this page:** 2\ **Page:** 1
**Author:** ![ajinkyamurtey](https://avatars.discourse-cdn.com/v4/letter/a/58956e/32.png) [@ajinkyamurtey](https://community.hubspot.com/u/ajinkyamurtey)\ **Post date:** [February 26, 2024, 5:22pm UTC](https://community.hubspot.com/t/lead-creation-automation/101107/1 "2024-02-26T17:22:07Z")
Hi, I want to setup an automation to create the leads for the contacts by automation. Say if new contact is created despite of life cycle stage I want lead to be created so that sales reps can do the qualification process. Additionally, most of the times our existing contacts database re-engage through the ads so for those contacts leads has to be created. Is there anyway to do so. Or should I have to the lead qualification process on contact level in HubSpot? Thanks ---
**Author:** ![trevordjones](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/trevordjones/32/35637_2.png) [@trevordjones](https://community.hubspot.com/u/trevordjones)\ **Post date:** [February 26, 2024, 8:57pm UTC](https://community.hubspot.com/t/lead-creation-automation/101107/2 "2024-02-26T20:57:02Z")
Hi @ajinkyamurtey , Yes, you can use the “create record” function in workflows to create a lead when a contact is created, like this: ![2024-02-26 - 15_54_01 - Unnamed workflow - 2024-02-26 20_51_52 GMT 0000 _ HubSpot.png](https://d2qpr2jzcazej7.cloudfront.net/original/3X/3/1/311494a8dd32e25e6f1cff06c42add749ef334c2.png) You can also use the “Ads interaction” trigger to create a new Lead when a Contact Interacts with an Ad: ![2024-02-26 - 15_56_42 - Unnamed workflow - 2024-02-26 20_55_58 GMT 0000 _ HubSpot.png](https://d2qpr2jzcazej7.cloudfront.net/original/3X/a/1/a10f03b08303e2cd9b8700be8a1ed9827ad854f4.png)