# Lead Conversion Reporting

**URL:** <https://community.hubspot.com/t/lead-conversion-reporting/87349>\
**Category:** Dashboards & Reporting\
**Tags:** enterprise\
**Created:** [August 11, 2023, 10:15pm UTC](https://community.hubspot.com/t/lead-conversion-reporting/87349 "2023-08-11T22:15:24Z")\
**Posts on this page:** 3\
**Page:** 1

<div class="post-metadata">

**Author:** ![AChapin](https://avatars.discourse-cdn.com/v4/letter/a/85e7bf/32.png) [@AChapin](https://community.hubspot.com/u/AChapin)\
**Post date:** [August 11, 2023, 10:15pm UTC](https://community.hubspot.com/t/lead-conversion-reporting/87349/1 "2023-08-11T22:15:24Z")

</div>

Hello,

I am looking to build some more detailed lead conversion reporting.

I would like to have a report showing what percentage of contacts we have have had deals created from them.

Likewise, I would like to better track how many activities it takes for a contact to be converted to a qualified lead and then have a deal attached to it.

Any advice on how to build this report would be great!

---

<div class="post-metadata">

**Author:** ![karstenkoehler](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/karstenkoehler/32/68554_2.png) [@karstenkoehler](https://community.hubspot.com/u/karstenkoehler)\
**Post date:** [August 12, 2023, 5:14am UTC](https://community.hubspot.com/t/lead-conversion-reporting/87349/2 "2023-08-12T05:14:42Z")

</div>

Hi @AChapin,

For the first report, you’d leverage the funnel report type in HubSpot: [Create custom (legacy) funnel reports](https://knowledge.hubspot.com/reports/create-custom-funnel-reports)

These reports show you the conversion rate from lifecycle stage to lifecycle stage. By default, HubSpot marks a contact with an associated deal as lifecycle stage “Opportunity”. Thus you’d create a lifecycle stage funnel report that shows the conversion rate from “Lead” to “Opportunity”, for example, or if you have changed the default, you’d replace these stages accordingly.

For the second report, there isn’t any out of the box functionality, unfortunately. There aren’t any report filters which you let filter the count of associated activities relative to dates on the contact or deal object. To accomplish this, you’d have to start maintaining a custom number property on the contact object.

For example, when a contact reaches the lifecycle stage “Qualified lead”, you could use a workflow to (one-time) copy the value of _Number of sales activities_ into a custom property _Number of sales activities at the time of converting to qualified lead_. You could do the same for other stages. By doing this, you’re effectively “freezing” the activity counter which would otherwise go on and on. This report would not work historically, only going forward.

Let me know if you have any follow-up questions!

---

<div class="post-metadata">

**Author:** ![jonojeff](https://avatars.discourse-cdn.com/v4/letter/j/a9a28c/32.png) [@jonojeff](https://community.hubspot.com/u/jonojeff)\
**Post date:** [April 30, 2024, 8:38am UTC](https://community.hubspot.com/t/lead-conversion-reporting/87349/3 "2024-04-30T08:38:45Z")

</div>

Hi @AChapin ,  
Just stumbled on your post, and seems like a perfect fit for this tool I’m building: [https://sales.studio](https://sales.studio) - for more granular cohort-based conversion analysis.  
let me know if it helps!

[  
  ![662e836d0acef969203356c5_LinkedIn%20cover%20-%201%20(1).png](https://d2qpr2jzcazej7.cloudfront.net/original/3X/3/d/3d4e7c03576181447a90f1f3c93cab53c730e45a.png)  
 ](https://sales.studio/?ref=HS_Community)