# Lead Conversion goal

**URL:** <https://community.hubspot.com/t/lead-conversion-goal/120016>\
**Category:** UNBOUND Topics & Trends\
**Created:** [November 7, 2024, 1:20pm UTC](https://community.hubspot.com/t/lead-conversion-goal/120016 "2024-11-07T13:20:43Z")\
**Posts on this page:** 2\
**Page:** 1

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**Author:** ![KSandy](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/ksandy/32/50921_2.png) [@KSandy](https://community.hubspot.com/u/KSandy)\
**Post date:** [November 7, 2024, 1:20pm UTC](https://community.hubspot.com/t/lead-conversion-goal/120016/1 "2024-11-07T13:20:43Z")

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I want to set realistic Lead Conversion goals for my website but I’m not using paid ads only organic marketing on YouTube, Facebook and LinkedIn.

What are realistic Lead Conversion goals I should set for this new website using organic marketing?

My website would be marketing “Digital Product (courses creation) Coaching” and “Website Design Services.”

Thank you!

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**Author:** ![PamCotton](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/pamcotton/32/47916_2.png) [@PamCotton](https://community.hubspot.com/u/PamCotton)\
**Post date:** [November 7, 2024, 9:42pm UTC](https://community.hubspot.com/t/lead-conversion-goal/120016/2 "2024-11-07T21:42:32Z")

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Hey @KSandy, thank you for posting in our Community!

For organic marketing on platforms like YouTube, Facebook, and LinkedIn, lead conversion rates for new sites typically range from 1-3%, depending on engagement and traffic quality. Since your services are specialized in digital product coaching and website design, a realistic starting goal could be around 1.5-2%. From there, you can adjust based on your audience’s response and growth.

@TomM2 and @Josh do you have any recommendations for @KSandy matter?

Thank you,

Pam