In general what are best practices to manage a large company with multiple deals and contacts?
More specifically we are not sure the best place to assign “lead status and Lifecyle changes” when the Company is large and there are multiple deals and contacts.
For smaller companies we assign the company the lead status and lifecycle changes… but that gets confusing for the large companies.
We are B2B software sales where one group manages initial sales and another group manages renewals.
Hi @Mebeknob1,
Thanks for reaching out!
I wanted to share this related thread and this thread with best practices for using lead status and lifecycle stage properties. You may also find this blog article “How to Manage Your Sales Process in HubSpot with Lead Status” a valuable source as you plan out your strategy.
I would also like to tag in our experts to see if they have advice.
Hi @Josh, @Mike_Eastwood, @LouiseGlover, @JBeatty, @danmoyle- Do you have any lifecycle and lead status best practices you would like to share with @Mebeknob1?
Thank you!
Best,
Kristen
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Kristen,
Thanks for responding. I had actually read both of those posts prior to posting. They didn’t quite answer my question.
Maybe I can rephrase it to better explain.
One large company, let’s say someone like Ford. WIthin the single company we have one department testing out our software in a pilot program. Another department, where the contacts don’t know each other, we have another pilot program that started 8 months after the first. Then finally we have another department trying to decide if they should do a pilot program.
So one customer, one customer ready to renew and another close to closing… but all under the same company head.
That is where I am not sure how to separate all of those contacts and deals.
@Mebeknob1 a couple of thoughts from my experience.
First, with a company as large as Ford, could you employ parent/child companies and name the child companies the departments? Then you can keep the overall Company Customer (since they are) and add the child company (department) to the Deals connected to them and manage their lifecycle stage. Plus, you can customize lead status so you might include designations like “existing business” for further clarification.
Also, while it’s vital to have the Company lifecycle stage mapped, it’s also good to have at the human level, the Contact. It’s the human who is buying from you. So if the Contact/Company lifecycle stage is not automatically connected, you can see that Ford is a customer, but that person you’re working who is an SQL is not, and then it’s cleraly a returning customer cross-department selling.
Those are my best practices thoughts for you. Hope that helps!
I was thinking about something like that as well, just not sure the best way to break it up in Hubspot.
I can make a new company (department) but not sure how to make the link to the parent company.
@Mebeknob1 it’s a manual thing, but takes a couple seconds. Once you create the department as a company, you add it as a related company in that company record. Here’s a resource: Add a parent or child company to an existing company record