# Keyword research strategy

**URL:** <https://community.hubspot.com/t/keyword-research-strategy/44145>\
**Category:** Study Group: Content Marketing\
**Tags:** content-seo, keywords\
**Created:** [September 21, 2021, 2:38pm UTC](https://community.hubspot.com/t/keyword-research-strategy/44145 "2021-09-21T14:38:18Z")\
**Posts on this page:** 1\
**Showing post:** 2

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**Author:** ![kara\_susvilla](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/kara_susvilla/32/47665_2.png) [@kara\_susvilla](https://community.hubspot.com/u/kara_susvilla)\
**Post date:** [September 22, 2021, 12:08am UTC](https://community.hubspot.com/t/keyword-research-strategy/44145/2 "2021-09-22T00:08:31Z")

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Hi @natejoens, this a great question (and hope more people chime in on their process!).

I would say your process is very similar to mine! I used to do more keyword research in my previous role working with a marketing agency, but I used Ahrefs for my research as well. I would also enter high-level keywords then filter through similar keywords that had a certain search volume and keyword difficulty.

There’s also a tool in Ahrefs that pulls the top ranking sites for a keyword, and I remember using that feature a lot. Since those sites/blogs were ranking high, I assumed they were doing something right. I would identify common keywords or topics that were mentioned throughout those sites, and consider them for my own content.

Ahrefs has a ton of great features and tools like this, and I highly recommend watching their YouTube videos to learn how to make the most of their different tools!

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