just tried first mass email

Marketing & Content Hub Email Marketing Tool
1

I created a newsletter and sent it to ~1900 contacts in a segment. Shortly after, the email sending was stopped due to too many hard bounces. The Performance tab says “Sent to 0, delivered to 0”. The Recipients tab shows most were delivered, some opened and 32 bounced.

My questions are:

How can I use the list of bounced address to remove them from the segment/contacts list without editing addresses one by one?

Is there a way to remove the addresses that were successfully delivered from the segment (clone the original and edit?) and then resend to the remaining addresses.

I don’t want to send to the same address twice.

thanks in advance!

2

after looking at this further, I see that bounced address were removed from the segment.

if I resend the email, will it be sent to the addresses that were successfully delivered?

If so, is there an easy way to make a new segment from the undelivered addresses of the original segment (remove the successful ones)?

3

Hey @JCollins4 - thanks for posting in the Community!
A couple of things to note here. First, any email addresses not included in the hard bounces of the first email should continue receiving emails, as long as they also don’t bounce.
Additionally, in regards to removing the unsuccessful contacts, I would recommend something along the following:
-one list of contacts who have been sent the email and have a known hard bounce
-exclude this list of contacts before sending the new marketing email to those it never reached the first time
Please let us know if you have any follow-up questions!
Shane, Community Manager

4

Hi @JCollins4,

HubSpot will automatically exclude hard bounced contacts from future email sends.

However, if your send was stopped, the chances are high that it will be stopped again if the email has only delivered to a fraction of the entire segment. I strongly recommend using an email validation tool like EmailHippo, Neverbounce, Zerobounce, Verifalia or similar, or else your send is probably going to be stopped again.

If you want to exclude contacts who have already received the email from a resend, create a segment and:

  1. Add filter
  2. Select ‘Marketing emails’
  3. Find your original send
  4. Specify ‘was delivered to’

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Then use this segment in the ‘Don’t send to’ dropdown of your second email send.

Best regards