July 15, 2026, Partner Legal Updates

July 15, 2026, Partner Legal Updates

HubSpot recently updated the following legal documents:

We’ve also made minor drafting clean-ups and clarifications across the terms.

We wanted to give you some information on what’s changed below. Please remember that this is just an informal, high-level summary of the most recent changes to these documents, and that you should always make sure you’ve read and understood the terms that apply to your use of our products or services.

____________________________________________________

HubSpot Solutions Partner Program Agreement

  • Throughout the HubSpot Solutions Partner Program Agreement, we’ve removed references to legacy terms, including removing references to “Providers.” We’ve also made this change throughout the HubSpot Marketplace Terms of Use.

  • In the ‘Definitions’ section, we’ve updated language to reflect current program requirements, including updates to the definitions for “Cross Sell,” “Legitimate Prospect,”and “Partner Eligibility Requirements.”

  • We updated the definition of “Partner Program Membership” to include program term and renewal details, mid-term restrictions, and refund policy, and program fees and waivers.

  • We’ve also added “Sourced Point Minimum” as a new defined term reflecting the minimum number of sourced points.

  • In the ‘Partner Rights’ section, we’ve added details around the Entry and Tiers Policy, as we may update from time to time.

  • We’ve aimed to streamline the ‘Transaction Eligibility Requirements’ section and include clarity for the Shared Deal stage.

  • In the ‘Engagement with Prospects and End Users’ section, we’ve clarified limitations for optional contracting where an End User already has an existing account.

HubSpot Marketplace Terms of Use

  • You’ll see minor drafting clean-ups and clarifications throughout the HubSpot Marketplace Terms of Use for consistency with our other partner and program terms.

As an active HubSpot partner since 2011, I’ve seen the partner program at its best and at its worst.

There was a time when long-term commitments (lifetime commissions) felt meaningful, and partners were actively encouraged to bring opportunities into the HubSpot ecosystem.

Today, the relationship feels very different. Increasingly, the program appears structured around fees, requirements, and compliance rather than mutual growth.

At some point, it becomes fair to ask whether this is still a true partner program, or primarily a monetization model.

19 Likes

Just to echo @RandyMilanovic comments. There is no recognition for partners that have been working on customer satisfaction and optimising portals. I’ve saved many clients from moving to a different CRM when they were fed-up with HubSpot. So much for the delight phase of the flywheel!

The program is also being updated on the exact day that commissions are due to be paid - hmm…

11 Likes

I join the criticism of my predecessors. I’ve been with HubSpot for 10 years, and I see only one thing: Partners helped build the market, and now they are being slowly pushed out of it. HubSpot’s communication is a one-way street and lacks cooperation. Is this the new American way? Where is this path leading? Does HubSpot really believe it will be that easy to establish a foothold in the German market with a central team? I wish everyone good luck with that.

6 Likes

Preach. :100:

1 Like

As an end-user who has worked with multiple partners over the years, I agree. I get the sense that HubSpot just pushes partners to get us to buy more and more, not actually work with us to make the best use of what we have.

1 Like

Agreed big time.
Once (in 2014) I was triggered by HubSpot ‘inbound marketing’ philosophy. And still are. Nowadays I see HubSpot in a way they seem to have forgotten their own vision …

There are a lot of small partners server companies who’d like to discover things, get enthousiastic and maybe expand their use of HS. Though I’m still a fan of HS functionality, the annoying the license model becomes these days, makes me reach the point to advise different solutions to my small but growing clients unfortunately.