Noovo is hiring for a full time 100% remote Lifecycle Marketing Manager to join our marketing team.
If you are a true HubSpot expert who wants to own email as a strategic growth channel, this role was built for you.
Noovo designs and builds premium, design-led camper vans. We are community-driven, relationship-focused, and ready to turn email into one of our strongest growth engines.
What You’ll Own:
• Newsletters and campaign-based email (outside of sales sequences)
• Segmentation strategy and cadence
• List health, pruning, and re-engagement
• A/B testing and performance optimization
• HubSpot lifecycle structure, reporting, and improvements
This is not a junior execution role. You will have end-to-end ownership of lifecycle email strategy and performance.
What We’re Looking For:
• 5+ years in email or lifecycle marketing
• Advanced, hands-on HubSpot experience
• Strong understanding of segmentation, deliverability, and list hygiene
• Experience with long consideration or high-trust purchase cycles
• Ability to clearly explain the “why” behind your decisions
You should be a systems thinker who sees email as an ongoing conversation, not just a series of sends. You enjoy improving underdeveloped programs and turning them into intentional, high-performing growth channels.
GREAT FIT - if you’re excited about community-driven brands, thoughtful design, or the RV and outdoor space.
Compensation & Benefits
- Salary Range: $90,000
- Medical, dental, and vision insurance
- Paid time off and company holidays
- 401k coming soon
- Travel opportunities for national events and brand activations
- Growth potential within a rapidly scaling, design-forward company
How to Apply
Please submit your resume and the answers to the following questions to: maggie@noovolife.com
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Describe your experience using HubSpot at an advanced level. What level of ownership have you had over HubSpot as a platform, including email, lists, segmentation, workflows, testing, reporting, and overall lifecycle structure? Please include examples of systems or programs you have built, managed, or significantly improved, and how they supported business goals.
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Noovo has a long consideration and purchase cycle. Describe your experience marketing to customers with extended decision timelines. How have you approached nurturing, education, and staying relevant over time without overwhelming your audience?
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Explain how you have balanced automated lifecycle communications with promotional or campaign-based emails in past roles. How do you decide what should be automated versus manually sent, and why?
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What tools or methods, including AI-powered tools, have you used to improve personalization, optimization, or performance in email or lifecycle marketing? How did you evaluate their effectiveness and incorporate them into your process?