I've been facing challenges with getting ranked on Google Local Services

Marketing & Content Hub Content Strategy & SEO
,
1

acing challenges with getting ranked on Google Local Services.jpg
acing challenges with getting ranked on Google Local Services.jpg1920×1080 330 KB

Over the last two weeks, I’ve encountered problems with ranking on Google Local Services, and I’ve been testing to find the best strategies for ranking. I’ve read numerous articles emphasizing the optimization of information, gathering customer reviews, and other tactics; however, one website mentioned link-building for GMB (Google My Business). I wonder if this can truly help a GMB listing achieve a better rank. Does Google really pay attention to these links?

This has made me ponder how we should approach off-page SEO for GMB. What is important, and if I were in Google’s place, how would I focus on off-page factors?

Here are some thoughts I’d like to share and discuss:

  1. Google should consider the brand’s reputation and how users talk about the business.
  2. Google should assess how the business appears on maps and the activity level of its social media presence (social signals).
  3. I think link-building from relevant, high-quality local websites can significantly enhance the relevance and authority of the GMB listing.

Are there any other factors you think can help improve the ranking of a GMB listing?

2

Hi @VeronicaFlores, I hope that you are well!
Great question, thanks for asking the Community!
And well done on all the researches you did, way to go!
I’d like to share these resources that might help you:
- This similar thread “Does Reviews on your google business help it rank?”
- The solutions from @karstenkoehler and @Jnix284 on this post “Which is the best tips and trick to rank website on google?”
- A Comprehensive Guide to Local SEO in 2023
I also wanted to invite a couple of subject matter experts to this conversation: Hi @jonchim, @kmcready and @KTownsend do you have tips to share to help @VeronicaFlores, please?
If anybody else has anything to add and/or share, please feel free to join in the conversation :slightly_smiling_face:
Thanks a lot and have a brilliant day!

Best,
Bérangère

3

Thanks for tagging one of my answers @BérangèreL!

@VeronicaFlores I also wrote this article for the HubSpot Advocates blog:
Why Google Listings are Critical for Small Businesses [+ HubSpot Integration]

that may be helpful.

I spent many years working on local SEO using GMB/Google Listings to help local businesses rank, I’m not sure if link-building your profile actually helps.

The number one driver for improving rank has always been a fully optimized profile followed by frequent, consistent reviews.