Issue With Contact Assignment

Marketing & Content Hub Ads
1

Hi,

We have been using HubSpot for a few years and as a part of my role, I schedule all the ads through the sysyetm on Facebook, Google and LinkedIn. Mainly our ads work to encoruage users to our website, where they will then fill in a HubSpot form if interested.

However, all contacts who use the HubSpot forms are never assigned to any ads, so it appears they have come out of no where. What’s even stranger is that anyone who subscribes to our website (built on Wix) and has come from an ad, is assigned no issues to the advert in which they came from.

This is obviously fairly stressful, as I have a high expectation our ads are performing well but haven’t got the evidence to back it up, just guess work.

Am I missing something?

Cheers!

2

Hi @SamRoots

Thanks for your question! Let me ask some clarifying questions first:

  1. When you say “I schedule all the ads through the sysyetm on Facebook, Google and LinkedIn.” do you mean you are creating them in HubSpot or in the respective tools?
  2. When you say “all contacts who use the HubSpot forms are never assigned to any ads, so it appears they have come out of no where.” - what do you mean by that?
    • What is your understanding of contacts being “assigned” to Ads?
    • Have you checked contact’s original source properties?
    • If so, what do these say? Can you include a screenshot of 1 or 2 examples?
  3. You also mention “who subscribes to our website (built on Wix) and has come from an ad, is assigned no issues to the advert in which they came from” - What does that assignment look like and where are seeing it - the ads tool/platform, HubSpot, on Wix?
  4. Have you connected your Ads accounts in HubSpot?

Look forward to hearing from you.

Thanks

Frank

3

Hi Frank,

Thank you for the speedy reply. Answers to the questions below:

1. All Ads are created in HubSpot. ‘Create > Ad Campaign > Website Visit Ad’

2. On the ‘Ads’ page, under the ‘Total Contacts’ section are the contacts I see as assigned to ads. The original source of the contacts in question always say ‘Direct Traffic’ or ‘Paid Social’ but only if they have subscribed via Wix which shows as ‘#comp-kvtbrybm’.

3. All through Hubspot I can see the subscribe contacts, and it shows which ad they have come from. Even stranger if a contact first subscribes, and the uses our HubSpot forms, it will be able to assign them to a contact as well no issues. The issue is only when they fill in the form first, it just can’t pick up their lead generation and will say 'Direct Traffic" instead.

4. All connected.

The best example I will attach, it was from a customer who purhcased from us in a neiche location we were advertising, for the exact same thing the advert was promoting. However it is showing as a ‘Direct Traffic’ lead where i’m 99% sure they should be an Ad contact.

Screenshot 2023-09-14 at 10.30.56.png

Cheers,

Sam