My team is starting a simple employee advocacy initiative where our team members share company content through their personal LinkedIn accounts. We’d love to track how their posts perform, specifically public engagement metrics like reactions, comments, and reposts.
But of course, we don’t have access to their personal LinkedIn backends, and we’re not looking to post on their behalf either. We just want to:
Collect post URLs manually (or by hashtag/tag)
Track public stats like likes, comments, shares
Ideally pull that data into a Google Sheet to see which content or employees are driving the most engagement
So my question is: Is there any tool within HubSpot (or integration in the marketplace) that can help with this kind of public LinkedIn tracking?
Has anyone successfully tracked employee advocacy metrics without requiring backend access?
Would love to hear your ideas, workarounds, or even just confirmation if this needs to be handled outside HubSpot.
Hey @STsang - thanks for posting in the Community!
I haven’t come across a workaround that would allow you to track public LinkedIn posts, but that doesn’t mean that there isn’t a solution here! I’d like to tag in some experts to see if there’s anything that can assist us! @OPerek-Clark, @colinwitt, and @beeginman - any thoughts here?
Shane, Community Manager
I don’t think there are way to directly track a employee advocacy initiative where our team members share company content through their personal LinkedIn accounts.
However, there are new beta feature release by HubSpot which allows you to create Use social feeds to listen to @mentions on X, Facebook, Instagram, and LinkedIn within HubSpot social tool.
Read more at - Create and monitor social feeds
You can use this data to understand how users feel about your brand, mention you on social media and reply to any posts with keywords/tags or @mentions.
Regarding your specific needs: 1.Collect post URLs manually (or by hashtag/tag) - You can get it via Social > Listen for mentions post.
2. Track public stats like likes, comments, shares - Yes, you can get stats it too.
3. Ideally pull that data into a Google Sheet - This is something you need to do manually if it’s needs.
I hope this beta feature might works for you to atleast track when employee mention your company or use a specific keywords/tags when creating a post!
