Hey everyone,
I’ve been trying to improve the performance of my HubSpot blog content and was curious if there’s a way to automate the optimization process. Specifically, I’m exploring tools that offer AI SEO optimization features like keyword insights, content scoring, and meta suggestions.
Has anyone tried integrating such tools with HubSpot? Any tips or recommendations would be greatly appreciated!
Hi @Jamesedision and welcome, it’s a pleasure to have you here!
That is a great question, thanks for asking the HubSpot Community!
You might want to check out these resources to start with:
- Generate blog posts using AI
- 14 best AI SEO tools & how to use AI in 2025 [new data]
Another option would be for you to join the “AI Adventurers” group!
Also, I’d love to put you in touch with our Top Experts: Hi @Sjardo, @danmoyle and @TSiri do you have suggestions to help @Jamesedision, please?
Have a lovely day and thanks so much in advance for your help!
Bérangère
Sorry, nothing super insightful for SEO beyond what you shared. I can Add complexity though…
From a webinar with Jay Schwedelson just this morning, with more & more folks searching using AI - we need to also be optimizing for AEO.
Googled SEO vs. AEO:
“SEO aims to improve a website’s ranking in search engine results pages (SERPs), while AEO focuses on providing direct, concise answers to user queries, often in the context of voice search and AI assistants.”
You could even ask your AI of choice to create the best prompt to ask it for the best ways to SEO and AEO optimize your blog post(s), website, etc.?
Welcome to the community @Jamesedision. I think there’s a lot to be said about uaing AI tools for quicker, deeper research in contenct creation, and a tool like Remix by HubSpot to help with content marketing. There’s also a lot of value in using the tools for efficiency. In my experience so far though, using AI for automatic optimization, since that’s something that requires a human to think through optimization suggestions, I haven’t personally seen much value in automating that part of my marketing mix.
In my experience, AI tools can automate a significant portion of SEO optimization like keyword research, content scoring, meta suggestions, and technical audits. But the best results come from combining automation with strategic oversight. You can potentially save hours on routine tasks, freeing you to focus on high-level content planning and creative work.
However, I’m always open to learning more. So when I looked around, I did find two interesting tools that may help bridge the gap between automating optimization, and helping you to move further faster.
It looks like these tools can help with real-time optimization, which can increase efficiency and research both. So maybe that will help!
From my personal experience, I’ve tried automating SEO for HubSpot blogs using a few AI tools, and while it saves time, it doesn’t always get everything right. The AI can suggest keywords or rewrite meta tags, but it often misses real user intent and natural readability.
What really made a difference for me was combining automation with expert insight. When I started working with Tech Savy Crew, their approach changed how I handled optimization. They utilized AI for research and analytics, while maintaining a human-focused approach to content. This mix helped improve organic traffic and engagement without sounding robotic.
So yes, automation helps, but it needs the human touch. With the right strategy (like the one Tech Savy Crew uses), HubSpot blogs can grow fast while still staying authentic and reader-friendly.
Forgive the self promotion, but I came across this thread and I’m happy to inform you that now there is!
Visibil is an SEO + AEO automation platform specifically for HubSpot.
I’m the former CTO at Backlinko (a popular SEO / EdTech blog acquired by SEMrush) and my co-founder runs a popular SEO agency – So we know how to build this properly.
At the moment we’re hand-onboarding people: https://visibil.ai/
Please note - this post has been edited to ensure it adheres to our Community Guidelines.
To improve your HubSpot blog performance, using SEO tools can make a big difference. These tools help you find the right keywords, improve your content structure, check readability, and suggest optimized meta titles and descriptions. Tools like Surfer SEO, Semrush Writing Assistant, Frase, and Clearscope are widely used to make content more engaging and search-friendly.
If you want a detailed overview, you can check for top SEO guides, which i personally found very help and useful. They explains the top SEO tools , their key features, and how each one can help you optimize your blog content, track performance, and attract more visitors. By using these tools along with HubSpot, you can write better content, rank higher in search results, and save time on manual optimization.
Please note - this post has been edited by a Community Moderator to ensure it adheres to our Community Guidelines.