Is there a Token for RSS for the Subject Line?

Marketing & Content Hub Tips, Tricks & Best Practices
1

Hello!

We would like to send several RSS campaigns sending to different groups based on their subscription type. We would love if the subject line could be something like…

Your Daily Digest for {INSERT RSS LINE ITEM HERE}

Basically, we’re wondering if there are any tokens that can pull RSS info into the subject line. Thanks!

2

Hi @caro1,

HubSpot does support RSS for marketing emails, both classic and drag-and-drop editor, however those features do not extend to the subject line: https://knowledge.hubspot.com/cos-blog/set-up-an-rss-to-email-blog-subscription-for-an-external-blog

If you wanted to push an RSS into a custom property, this would probably have to be custom coded via the HubSpot API. Alternatively, this could potentially be achieved with Zapier, which supports both RSS and HubSpot.

Best regards!