Is there a method to build a link to unsub from just one specific subscription type?

Marketing & Content Hub Email Marketing Tool
1

I’ve seen the KB articles on unsubscribe all, link to email preferences, and unsub from one to one emails. My question is none of those.
Challenge: I send a newsletter, and have a link to email preferences so people can review and modify their selections. However, if I would rather put a single ink in the email newsletter, to opt out of just THAT newsletter, not go to preferences, not unsub ALL, how would I do that? I think that would still comply with CanSpam but if I’m wrong I’d be happily educated. I just don’t know how to build that link in a HS template yet.
Possibly related to “{{unsubscribe_link}} vs{{unsubscribe_link_all}} tokens”?

2

Hi @donrua,

Thanks for reaching out.

I want to tag in some subject matter experts to see if they can provide some assistance.

Hi @Florie_HM @MikeCormack @AdamLPW, do you have any thoughts on this?

Thanks!

Jess

3

Hi @donrua,

In HubSpot footers, one of the following tokens are obligated:

{{unsubscribe_link}} vs {{unsubscribe_link_all}}

The first one goes to the subscription page and the second one automatically unsubscribes a contact from all email types.

Taking a look into the developers documentation, these are the only available tokens (HubL standard tags - HubSpot docs).

I’m - unfortunately - not aware of an option to do exactly what you’re asking, especially since one of the two mentioned tokens are obligated.

I’m sorry that I can’t answer your question.

Kind regards,

Florie

Heuvel Marketing

4

Thank you, Florie. That’s not the answer I hoped for, but it’s a clear answer and appreciated.
Was hoping for something like {{unsubscribe_link_(subscription type)}}

5

Good to hear!

And I’m hoping for that functionality as well, hopefully in the (near) future!

You can submit this idea on the Idea part of the community, if you like: https://community.hubspot.com/t5/HubSpot-Ideas/idb-p/HubSpot_Ideas

Kind regards,

Florie

6

Hello @donrua and everyone,

There’s an update here from the product team :slightly_smiling_face: HubSpot Login and Sign in

Configure unsubscribe links in email

What is it?

Configurable unsubscribe links let marketers control how an unsubscribe action is applied in emails. Instead of always removing a contact from all email communications, you can configure the link so that it only unsubscribes them from the specific subscription type tied to that email.

Why does it matter?

Marketers can control the unsubscribe experience choosing for contacts to either opt out of just one category of communication while staying subscribed to others; it can minimize users unsubscribing from all communications unintentionally.

How does it work?

In the email editor, you’ll find new unsubscribe link options in the Email Content > Footer panel. Instead of only having “Unsubscribe from all” or “Manage preferences,” you can now select “Unsubscribe from this subscription type” as an option.

This can be configured per email campaign: you can choose to show subscription-specific unsubscribe links, general unsubscribe links, manage preferences links, or a combination of these options. The feature is available in default email footers and custom email footers.

When contacts click the subscription-specific unsubscribe link, they’ll be taken to a page that clearly shows which subscription type they’re unsubscribing from, with an option to access their full preference management page if they want to make additional changes.

Callouts:

  • This feature still ensures compliance by offering a clear opt-out path on the confirmation page (a link to navigate to manage email preferences is still visible).
  • Marketers can continue to decide on a per-campaign basis which unsubscribe experience makes the most sense for their campaign whether that’s all communications, subscription-specific, or using the Preferences link.
  • If using custom templates in Design Manager for your emails, you can use HubL variable unsubscribe_single.
  • This marketing email feature is available to Marketing Hub Pro+ customers.
  • KB article password: MarketingEmail_253911

Who gets it?

Marketing Pro, Marketing Enterprise

Learn more

Learn more on the Knowledge Base

Best regards!