Feeling very frustrated.
I have customers who thought they would UNSUBSCRIBE. Rude!
However, as we’ve grown, we’ve developed more specific mailers. I NOW need to be able to ask my customers to resubscribed to certain mailers so we can send them specific updates and news. that they WANT.
But I cant do it? unless I upgrade to a package 3/4 times more money!.
I have tried deleting a test contact and resubscribing via a form on the website.. but remains opt-out.
What happens if someone who opted out a year ago - suddenly goes to our website, fills a form out - But SORRY no - you opted out - tough luck??
??? HELP PLEASE
Hi @NatalieNo1,
How dare they! 
There are two ways to resubscribe contacts, only one of them is availabe in Marketing Hub Starter. You’re not going to like this: They have click the email preferences link at the end of the email and actively re-select their subscriptions on the email preference page.
In Marketing Hub Professional and Enterprise, contacts can resubscribe through a HubSpot form and resubscription email, see here.
Both options are explained here: Resubscribe contacts to your marketing emails
Best regards!
Thank you, Karsten - you’re right, I don’t like this!
How am I supposed to tell a client - can you phone your IT department and get them to magically re-appear our email from a year ago.. cheers. and then be a love! re-subscribe. 
Hi @NatalieNo1,
There’s a big update on this topic! (If you find this helpful, as always, you can show your appreciation and make it easier for others to find this update by accepting my reply as a solution.)
Communication Preferences | Forms
Simplify how contacts resubscribe via form
October 31, 2024
What is it?
We are simplifying the process for previously unsubscribed users to start receiving marketing emails again for all portals.
If a contact submits a form associated with a subscription type(s), they will be automatically set as subscribed for the subscription type associated with the form. For Pro+ they no longer need to click the message (“Looks like you’ve opted out of email communication. Click here to get an email and opt back in”) on the form to send an email to themselves and update their preferences. And for Free/Starter portals, they will just be subscribed.
Why does it matter?
Gain back previously unsubscribed users. Unsubscribed contacts who attempt to re-signup for email communications via a form will be subscribed without having to go through additional steps.
How does it work?
If a subscription type(s) is associated with a form, the contact will be set to subscribed on form submission.
If using legitimate interest in forms:
- If the contact is “unsubscribed from all email” and a subscription type(s) is associated with the form they submit, then their portal/BU opt-out status will be removed and they will be subscribed to the subscription type(s) associated with the form.
- If the contact is unsubscribed from some subscription types (they do not have a portalwide or BU opt-out) and a subscription type(s) is associated with the form they submit, then they will be subscribed to the subscription type(s) associated with the form.
If using the consent checkbox for communications in forms:
- If the contact is “unsubscribed from all email” and the contact agrees by clicking the consent to communication checkbox when submitting the form, then their portal/BU opt-out status will be removed and they will be subscribed to the subscription type(s) associated with the form
- If the contact is unsubscribed from some subscription types (they do not have a portalwide or BU opt-out) and the contact agrees by clicking the consent to communication checkbox when submitting the form, then they will be subscribed to the subscription type(s) associated with the form.
- If the contact does not agree and fails to click the communication consent checkbox when submitting the form, then they will not be subscribed to the subscription type(s) associated with the form.
If no subscription type is associated with the form:
- The contact will not be subscribed on form submission, there will be no change to their subscription status.
- Your contact must navigate to their preference page to update their preferences if they were previously unsubscribed and want to receive email again.
Callouts and Omissions
- For Pro+ users with the resub setting enabled on, the ‘magic link’ still appears at the moment, but is not required to be clicked on by the contact in order to be subscribed so long as a subscription type is associated with the form.
- This applies to the HubSpot form builder experience. This works for new forms created via the legacy forms editor experience as well as the new (beta) forms experience. It will work for previously published forms if they have a subscription type(s) associated with them.
- Learn more about how to associate subscription types with forms here.
- This experience works for contacts that are either fully unsubscribed from all emails OR if they are unsubscribed from the subscription type associated with the form they are submitting.
Who gets it?
Marketing Hub (all)
You can find the update here:
Have a great day!
Unfortunately, that’s a limitation of the Marketing Hub Starter at the moment, @NatalieNo1.
Have a great day, despite this setback!
However.. on a help webpage I see this sentence…
Basic? Starter? Same thing no? I can’t find anything on pricing for a Legacy Marketing Hub Basic package?
Seems a bit over the top to jump from £50 a month to a min $800 a month just to be able to produce a re-subscribe form?
“Resubscribe a contact through a HubSpot form (Marketing Hub Enterprise, Professional, or Legacy Marketing Hub Basic only)”
Hi @NatalieNo1,
Marketing Hub Basic was a product tier that is not offered anymore. It was priced between Marketing Hub Starter and Professional. I’d agree that it would be great if this feature was included in Marketing Hub Starter – unfortunately, it’s not.
Best regards!
