Appreciate all this info, but still wondering how HubSpot plans to handle unegnaged contacts now? Currently a contact is categorized as unengaged if they meet one of the following criteria:
- Never opened a marketing email from you and hasn’t opened the last 11 emails you’ve sent them.
- Previously opened a marketing email from you but haven’t opened the last 16 emails you’ve sent them.
With inflated/fake opens from Apple’s new pre-opens, we’ll have tons of folks who aren’t actually engaging with our emails that should qualify as unengaged but aren’t because opens are being seen in HubSpot.