Introducing the New AEO Grader: Get Advanced Insights for AI Visibility

We’re excited to announce a major update to Answer Engine Optimization Grader, with enhanced functionalities that will transform how you understand your brand’s answer engine performance!

Since launch, HubSpot’s free AEO Grader has empowered thousands of marketers to decode their brand visibility across ChatGPT, Perplexity, and Gemini. Now, our new features take those insights to the next level with crystal-clear explanations and actionable intelligence.

Comprehensive Answer Engine Visibility Insights at Your Fingertips

Our improved analysis breaks down complex AI visibility metrics into five categories:

  • Brand Recognition: Discover your market position (Leader, Challenger, or Niche Player) and brand archetype (Innovator, Disruptor, or Traditionalist)
  • Market Competiton: Track your AI share of voice and see how often you’re mentioned versus competitors
  • Analysis Summary: Get actionable strengths, growth opportunities, and market trajectory insights
  • Contextual Analysis: Understand the narratives and themes answer engines associate with your brand
  • Sentiment Analysis: Measure perception across different sources with our new polarization metric

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Turn Data Into Strategy

What makes these new categories game-changing is their ability to demystify AI visibility analytics. Each metric provides a crucial piece of your brand’s AI visibility puzzle. For one, “Confidence Level” score measures data reliability on a 0-100 scale, ensuring you can trust your insights. “Mention Depth” reveals engagement quality beyond simple counts, showing whether your brand sparks meaningful conversations. Together, all of these metrics create a comprehensive picture of your AI visibility, empowering you to make informed strategic decisions.

Stay Ahead of the AI Revolution

As answer engines reshape how customers discover brands, understanding these nuanced metrics becomes critical. AEO Grader’s enhanced features ensure you’re not just collecting data – you’re gaining the insights needed to optimize your AI visibility strategy effectively.

We Want to Hear From You!

Experience the new AEO Grader today and discover how answer engines really see your brand. Run your analysis, explore the enhanced insights, and share your thoughts below! What metric surprised you the most? How are you planning to improve your AI visibility?

This is great - but for customers why isnt it just inside of HubSpot - with all of our key terms saved? We dont just want to search our brand name or single search term.

Great tool!
It would be even amazing to give some suggestions or more info about the each field

I am so confused. I see the page, but the only button on the page is to download the book. I don’t see an option to actually use the AEO Grader. What am I missing?

Hey @EWharton - thanks for posting in the Community!
I also couldn’t pull up the AEO grader on AEO Grader: Free One-Time AEO Brand Check, No Account Required. I believe it may have something to do with a plug-in restricting the grader from appearing. As a workaround, I entered that URL into an incognito window and accessed the grader right at the top of the page. It should look like this:

Shane, Community Manager

Thank you so much!