# Introducing HubSpot AEO

**URL:** <https://community.hubspot.com/t/introducing-hubspot-aeo/148129>\
**Category:** Releases and Updates\
**Created:** [April 14, 2026, 2:05pm UTC](https://community.hubspot.com/t/introducing-hubspot-aeo/148129 "2026-04-14T14:05:41Z")\
**Posts on this page:** 1\
**Page:** 1

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**Author:** ![HSyed](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/hsyed/32/220843_2.png) [@HSyed](https://community.hubspot.com/u/HSyed)\
**Post date:** [April 14, 2026, 2:05pm UTC](https://community.hubspot.com/t/introducing-hubspot-aeo/148129/1 "2026-04-14T14:05:41Z")

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![Screenshot 2026-04-10 at 10.23.01 AM.jpg](https://d2qpr2jzcazej7.cloudfront.net/original/3X/3/c/3cd3dadd713f541fb92df42a785dfa089e52caac.jpeg)

More buyers are turning to AI before they ever visit a website, and most brands have no idea where they stand.

[HubSpot AEO (Answer Engine Optimization)](https://www.hubspot.com/spotlight/build-awareness/feature?hubs_content=www.hubspot.com%2Fspotlight&hubs_content-cta=goal-navigation-link) changes that. It gives you visibility into where you appear across tools like ChatGPT and Gemini, and provides a clear path to improve.

### **See where you stand**

HubSpot AEO brings your AI visibility into one place, so you always know where you stand:

- A unified AI visibility score across answer engines
- The prompts your customers are likely asking, and whether you’re showing up
- Where competitors are appearing instead of you
- Gaps where you’re not being cited at all

Easy to understand without needing deep AEO expertise.

### 

### **From insight to action**

A common challenge with AEO today is that insights and execution live in different places.

HubSpot AEO connects the two:

- Identify a visibility gap
- Get a specific recommendation
- Act on it within the same workflow

No exports or handoffs needed.

_Content Actions will be available from June 2026._

### 

### **Built on your business context**

If you’re using Marketing Hub, AEO leverages your CRM data from the start.

That means recommendations are based on things like your:

- Industry
- Competitors
- Existing content
- Customer segments

Over time, this helps prioritize the prompts and gaps that matter most for your business.

### 

### **How it works**

You can get started in a few minutes:

1. Enter your domain and competitors
2. Review your visibility score and prompt coverage
3. Work through recommended actions and track changes over time

[![](https://d2qpr2jzcazej7.cloudfront.net/original/1X/1ee5fdc6a8a6b5aff172a41137d5853570fa80e8.jpeg "Introducing HubSpot AEO | Is Your Brand Showing Up in AI?") ](https://www.youtube.com/watch?v=pLrHyCkYDhk)