Hi, I’m Louise. I’m Head of Marketing at Access Infinity. We provide tech and consultancy services to the pharmaceutical industry.
Data management and reporting has become essential to helping us identify where we’re being successful and where we need to improve. I’ve also found that Senior Leadership teams respond well to stories and decisions that are backed by data.
As a marketing generalist, I’m looking to use this group to better understand how we can get the data we need from HubSpot to drive the right decisions for the business, also while ensuring we’re following best practices.
I don’t have any podcasts/newsletter reccos that specifically relate to data & management but I enjoy following Dave Gerhardt, Chris Walker (Refine Labs) and Mark Ritson.