I am looking for a solution or app that makes it possible to connect SAP Sales Cloud V2 (CRM) with Hubspot CRM. Specifically, it is about synchronising the contact and account objects as well as defined fields between the two systems and deciding whether these should be synchronised unidirectionally or bidirectionally. Similar to the integration of Salesforce and Hubspot.
In addition, I want to ensure that a new contact in SAP Sales Cloud V2 is also automatically created in Hubspot. When a contact has reached the “SQL” lifecycle phase in Hubspot, it should be created as a lead in SAP Sales Cloud V2.
I would be very happy to receive recommendations for possible solutions or apps that can fulfil these requirements. Thank you in advance for your help!
Hello Fabian; we carved our niche into the on-prem business. So, only on-prem or private cloud. Can you tell me more about your dataflow and which objects you need to sync?
Hi fabiansmg, I’ve got a solution for you: the MARINI HubEngine. It covers everything you need for integrating SAP Sales Cloud V2 (CRM) with HubSpot CRM. Check out these links for more info:
The MARINI HubEngine syncs contacts, accounts, and defined fields between SAP Sales Cloud V2 and HubSpot, and you can choose between unidirectional and bidirectional syncs. Plus, it automatically creates new contacts in HubSpot when they’re added to SAP Sales Cloud V2. When a contact reaches the “SQL” phase in HubSpot, it gets created as a lead in SAP Sales Cloud V2.
Great question — SAP integrations are always a hot topic.
Just to share our experience: with ERP Bridge (by DMA) we’ve been connecting SAP and HubSpot for several years, in different industries. The idea behind ERP Bridge is to keep things:
Simple → no need for complex middleware or heavy custom builds.
Flexible → it adapts to SAP (and other ERP systems) without locking you into a rigid framework.
Cost-effective → predictable pricing, fast to deploy, and designed for long-term scalability.
For many companies, ERP Bridge has proven to be the straightforward alternative to both fully custom integrations and expensive SaaS connectors.
If you’d like to see how it works in practice, here’s a short video showing an SAP ↔ HubSpot integration in action: Watch the demo
Just to add some context from our side at MARINI: our integration platform works completely installation-free – no add-ons in HubSpot and no deployment inside SAP required. Everything runs cloud-based with secure connectors, which makes it easier to roll out, especially when multiple SAP instances or hybrid/on-prem setups are involved.
On top of that, MARINI offers:
No-code configuration – business users can adjust mappings and rules without development effort.
Scalable multi-system support – connecting not only SAP but also CRM, ERP, marketing and custom systems in parallel.
GDPR-compliant hosting in Germany – important for many enterprise customers.
Happy to exchange experiences – if anyone here is considering SAP ↔ HubSpot integration and wants to explore an installation-free, scalable approach, feel free to reach out.
If you’d like to see how it works in practice, here’s a short video showing an SAP ↔ HubSpot integration in action: