Yesterday, we hosted a session with Alex Naidonova startup brand and marketing expert on Building your Minimum Viable Brand (MVB). Much like an MVP, with an MVB, you spend the least amount of time, effort, and money to develop a launch brand that conveys your value and collects valuable feedback. For those who missed it, see the recording HERE, and connect with Alex for more insights! Here’s a quick recap of the discussion below! Understanding a Minimum Viable Brand: 
An MVB is about developing a brand that conveys your value with the least amount of time, effort, and money. It allows you to collect valuable feedback and refine your brand based on market response. Mindset Shifts: Branding is not about being overly creative; it’s about discovering and sharing what’s true about your business. It’s also an ongoing process and should evolve as you learn what works best. Branding is more than just a logo or slogan; it is a whole identity that resonates through every part of the business. Core Components of an MVB: Founder Brand Fit: Align your personal values, identity, and public persona with the brand you are building so your brand authentically connects with your audience. Focus on constants: founder values, team dynamics, and core approach. Many things will change or pivot, but these will likely stay the same. Be open to changing and evolving your brand based on feedback and learning. Don’t get stuck on perfecting details like naming or logo for too long. Practical Frameworks to Work Off: Use Simon Sinek’s Golden Circle Framework starting with ‘Why’ (purpose), then ‘How’ (process), and ‘What’ (product). This helps in defining a strong brand purpose and mission. Find a brand enemy: focus less on the competitors but about ideas or beliefs that the brand stands for and you aim to change. Identify real-world problems people care about, like unrealistic beauty standards, and align your product with these issues (as Dove did with their Real Beauty campaign). Storytelling and Communication: Ensure that everyone in the team understands and communicates the brand idea clearly. Confusion at the top can lead to confusion throughout the organization. Think of your brand as an idea that acts as a filter for all decisions and communications, ensuring everything aligns with your core message and values. Measuring Success: Focus on qualitative feedback rather than trying to measure brand success with quantitative metrics. Qualitative feedback gives you more of the “whys” of your users. Customer and team feedback are more valuable indicators of brand strength. --- This post was migrated from connect.com and was originally published at an earlier date.
Hi, The link to watch the recording goes to a “404 Not Found” page. Can you please provide an updated link? Thank you, Phil Tetreault --- This post was migrated from connect.com and was originally published at an earlier date.
thank you Phillip Tetreault for flagging. The link has been updated above! --- This post was migrated from connect.com and was originally published at an earlier date.