# Indirect Sales Attribution

**URL:** <https://community.hubspot.com/t/indirect-sales-attribution/59681>\
**Category:** 💬 RevOps Discussions\
**Tags:** revops\
**Created:** [June 23, 2022, 5:58pm UTC](https://community.hubspot.com/t/indirect-sales-attribution/59681 "2022-06-23T17:58:57Z")\
**Posts on this page:** 2\
**Page:** 1

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**Author:** ![MAbdelsayed](https://avatars.discourse-cdn.com/v4/letter/m/f07891/32.png) [@MAbdelsayed](https://community.hubspot.com/u/MAbdelsayed)\
**Post date:** [June 23, 2022, 5:58pm UTC](https://community.hubspot.com/t/indirect-sales-attribution/59681/1 "2022-06-23T17:58:57Z")

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Hey looking for recommendations for anyone that has a similar use case that can assist.

We are an HR SaaS company and we currently sell direct **and** through benefits brokers. So in our database we have broker leads to market to and HR personas. I am looking for automated options to tag indirect sales and leads that come from our broker network in our system so we know they are a broker referral and not our usual marketing tactics.

The options i currently can think of are the following but these are manual:

- Broker specific tracking links

- Custom object (sales would have to tag this manually)

Are there any other options I am missing to optimize this process?

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**Author:** ![timo1](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/timo1/32/52600_2.png) [@timo1](https://community.hubspot.com/u/timo1)\
**Post date:** [October 31, 2023, 12:57am UTC](https://community.hubspot.com/t/indirect-sales-attribution/59681/2 "2023-10-31T00:57:39Z")

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Hi. You could create a workflow that updates a property whenever a lead comes from the broker network. You could set it up something like: If “recent conversion” contains any of “unique broker network data”, tag the contact/object as a referral.  
I created a Referral program and used ID’s to track where leads came from which worked well. You could also have a hidden field in a form so when a lead fills out a form via the broker network it automatically tags them as a Referral. I’d need to know a little more about your processes here to help though sorry!