Hello,
Please allow the ability to create over 10 association labels between objects. I’m not sure why this is limited to such a low number, especially between contact-to-contact associations (in testing/beta). We would need to create associations for various family members, professional relationships, etc. 10 is way too limited.
Thank you.
Hi @MStach,
I agree. Other users have requested this before: https://community.hubspot.com/t5/HubSpot-Ideas/Increase-the-number-of-Association-Labels/idi-p/712496
I’d recommend upvoting and commenting; the product team reviews these requests based on their popularity.
You can also help others find the request more easily (and drive traction)by accepting my reply as a solution. I’d appreciate it, too.
Have a nice weekend!
Hey @karstenkoehler & @MStach looks like the number of assocation labels has been increased to 50 as of today.
Hi @MStach and @SkeeStylus,
The limit has indeed been raised 
Account Settings
Association Label Limit Increase
Jan 31, 2024
What is it?
The association label limit increase will enable users to define up to 50 paired or singular labels per object pair (e.g., contact to deal).
Why does it matter?
To date, HubSpot has enforced a limit of 10 labels per object pair. However, it can be difficult to model the complexities of your business within this limit. HubSpot will be raising association limits to 50 labels per object pair, so that users can describe relationships between objects with greater ease.
How does it work?
Going forward, HubSpot users will now be able to define more association labels per object pair. For more information about creating and using association labels, please refer to the following KB article.).
Who gets it?
CMS Enterprise, CMS Pro, Marketing Enterprise, Marketing Pro, Ops Enterprise, Ops Pro, Sales Enterprise, Sales Pro, Service Enterprise, Service Pro
Thank you for notifying us!
Here’s the source for anyone curious:
https://community.hubspot.com/t5/Releases-and-Updates/January-2024-Release-Notes/ba-p/917340
It’s at the very bottom.
Thank you for notifying us!