# Increase Association Limit

**URL:** <https://community.hubspot.com/t/increase-association-limit/102465>\
**Category:** HubSpot Ideas\
**Tags:** object\
**Created:** [March 13, 2024, 2:26pm UTC](https://community.hubspot.com/t/increase-association-limit/102465 "2024-03-13T14:26:51Z")\
**Posts on this page:** 16\
**Page:** 1

<div class="post-metadata">

**Author:** ![DAbusalem](https://avatars.discourse-cdn.com/v4/letter/d/6bbea6/32.png) [@DAbusalem](https://community.hubspot.com/u/DAbusalem)\
**Post date:** [March 13, 2024, 2:26pm UTC](https://community.hubspot.com/t/increase-association-limit/102465/1 "2024-03-13T14:26:51Z")

</div>

Hello,

Although you all recently increased the limit from 10,000 to 50,000, there are still a lot of different business use cases that require more than 50,000 associations to a single object.

For example, a customer ordering a large quantity of supplies (Wholesale).

Thanks,

---

<div class="post-metadata">

**Author:** ![magda\_kas](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/magda_kas/32/30161_2.png) [@magda\_kas](https://community.hubspot.com/u/magda_kas)\
**Post date:** [July 1, 2022, 10:26am UTC](https://community.hubspot.com/t/increase-association-limit/102465/2 "2022-07-01T10:26:16Z")

</div>

Currently the limit of ticket to deal associations is at 1k - unlike other objects that allow way more associations.

One of my clients handles tickets to manage access to the system (which is the product they are selling) for individual users and on particularly large deals this would include more than 1k users per deal, 10k limit would be very much appreciated.

---

<div class="post-metadata">

**Author:** ![danmoyle](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/danmoyle/32/91166_2.png) [@danmoyle](https://community.hubspot.com/u/danmoyle)\
**Post date:** [July 7, 2022, 9:35pm UTC](https://community.hubspot.com/t/increase-association-limit/102465/3 "2022-07-07T21:35:39Z")

</div>

Hopefully this is one of those easy solutions. Seems like a good idea for larger enterprise companies.

---

<div class="post-metadata">

**Author:** ![JRay8](https://avatars.discourse-cdn.com/v4/letter/j/7cd45c/32.png) [@JRay8](https://community.hubspot.com/u/JRay8)\
**Post date:** [February 9, 2023, 6:21pm UTC](https://community.hubspot.com/t/increase-association-limit/102465/4 "2023-02-09T18:21:07Z")

</div>

We have clients with thousands of agents. Each of those agents are contact records in HubSpot. We have run into an issue where one company has more than 50,000 agents. This is a problem as HubSpot limits the number of contacts that can be associated with a company to 50,000. Please consider increasing that limit or create a work-around for these situations.

---

<div class="post-metadata">

**Author:** ![03874](https://avatars.discourse-cdn.com/v4/letter/0/c0e974/32.png) [@03874](https://community.hubspot.com/u/03874)\
**Post date:** [November 20, 2023, 8:21pm UTC](https://community.hubspot.com/t/increase-association-limit/102465/5 "2023-11-20T20:21:27Z")

</div>

too large of a caseload seems like a lame reason to switch off of hubspot. but Ive heard of other companies doing this. and now am facing first hand this issue

---

<div class="post-metadata">

**Author:** ![MWhiteford](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/mwhiteford/32/20902_2.png) [@MWhiteford](https://community.hubspot.com/u/MWhiteford)\
**Post date:** [March 1, 2024, 11:36am UTC](https://community.hubspot.com/t/increase-association-limit/102465/6 "2024-03-01T11:36:05Z")

</div>

We have the same issue. We generate tens of thousands of price comparison enquiries every month (which we store in hubspot as deals, but they could be a custom object), each of which is associated with a enquiry source (a company). This limitation suggests we will have to disassociate these objects. This is fundamentally wrong!

---

<div class="post-metadata">

**Author:** ![JRobertson2](https://avatars.discourse-cdn.com/v4/letter/j/b3f665/32.png) [@JRobertson2](https://community.hubspot.com/u/JRobertson2)\
**Post date:** [March 5, 2024, 2:03pm UTC](https://community.hubspot.com/t/increase-association-limit/102465/7 "2024-03-05T14:03:11Z")

</div>

Starting to run into this issue more and more. HS add this to your development pipeline, key objects should not have hard limit associations.

---

<div class="post-metadata">

**Author:** ![PDesai1](https://avatars.discourse-cdn.com/v4/letter/p/76d3ee/32.png) [@PDesai1](https://community.hubspot.com/u/PDesai1)\
**Post date:** [August 29, 2024, 7:54pm UTC](https://community.hubspot.com/t/increase-association-limit/102465/8 "2024-08-29T19:54:20Z")

</div>

Yes, no point in having a hard limit on associations . HS add this to your development pipeline.

---

<div class="post-metadata">

**Author:** ![JRasdorf](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/jrasdorf/32/193989_2.png) [@JRasdorf](https://community.hubspot.com/u/JRasdorf)\
**Post date:** [October 21, 2024, 3:29pm UTC](https://community.hubspot.com/t/increase-association-limit/102465/9 "2024-10-21T15:29:56Z")

</div>

We’re having this issue. As a staffing company we have a large database of people in our candidate account and have far surpassed the 50K limit which is causing issues as new candidates are being added. Would love to see the limit be lifted or support for other resolutions.

---

<div class="post-metadata">

**Author:** ![Sebas\_Gonzalez](https://avatars.discourse-cdn.com/v4/letter/s/e5b9ba/32.png) [@Sebas\_Gonzalez](https://community.hubspot.com/u/Sebas_Gonzalez)\
**Post date:** [October 31, 2024, 7:28pm UTC](https://community.hubspot.com/t/increase-association-limit/102465/10 "2024-10-31T19:28:42Z")

</div>

Yes plz

---

<div class="post-metadata">

**Author:** ![TClark5](https://avatars.discourse-cdn.com/v4/letter/t/8e7dd6/32.png) [@TClark5](https://community.hubspot.com/u/TClark5)\
**Post date:** [October 31, 2024, 8:10pm UTC](https://community.hubspot.com/t/increase-association-limit/102465/11 "2024-10-31T20:10:15Z")

</div>

Having the same issue but with email to company associations reaching the 50k limit.

---

<div class="post-metadata">

**Author:** ![03874](https://avatars.discourse-cdn.com/v4/letter/0/c0e974/32.png) [@03874](https://community.hubspot.com/u/03874)\
**Post date:** [November 20, 2023, 8:19pm UTC](https://community.hubspot.com/t/increase-association-limit/102465/12 "2023-11-20T20:19:57Z")

</div>

1,000 companies to deal feels shockingly low relative to the other object limits. At some point would be great to have an increase in association limit here.

In case anyone is looking for external documentation on Hubspot association Limits here’s what was shared with me. they don’t post this publicly for some reason.

- 50,000 associated objects per custom object (i.e. you can associate 50,000 deals to a single custom object record)
- 50,000 associated tickets per company
- 50,000 associated emails per ticket, deal, and company
- 50,000 associated deals per company
- 50,000 associated custom objects per other object type
- 50,000 associated objects of the same type (Contacts per Contact, Companies per Company, Deals per Deal, Tickets per Ticket)
- 50,000 associated contacts per company
- 50,000 associated child companies per parent company
- 10,000 associated engagements (excluding emails) per contact, company, deal, ticket, and custom object
- 10,000 associated tickets per contact
- 10,000 associated line items per deal
- 10,000 associated companies per ticket and contact
- 1,000 associated tickets per deal and engagement
- 10,000 associated deals per contact
- 1,000 associated deals per ticket and engagement
- 100 quotes per deal
- 1,000 associated custom objects per engagement
- 1,000 associated contacts per deal, ticket, and engagement
- 1,000 associated companies per deal and engagement

---

<div class="post-metadata">

**Author:** ![MarcEngelmann](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/marcengelmann/32/79091_2.png) [@MarcEngelmann](https://community.hubspot.com/u/MarcEngelmann)\
**Post date:** [December 6, 2024, 9:56am UTC](https://community.hubspot.com/t/increase-association-limit/102465/13 "2024-12-06T09:56:18Z")

</div>

You can find all technical limitations here:

> **[HubSpot Product & Services Catalog](https://legal.hubspot.com/hubspot-product-and-services-catalog#:~:text=or%20Operations%20Hub-,Technical%20Limits%20%26%20Definitions,-HubSpot%27s%20API%20Limits)**
>
> Get more details about the products and services HubSpot offers, the features associated with those products, and any limits that apply.

---

<div class="post-metadata">

**Author:** ![EJ6](https://avatars.discourse-cdn.com/v4/letter/e/838e76/32.png) [@EJ6](https://community.hubspot.com/u/EJ6)\
**Post date:** [June 17, 2025, 3:53pm UTC](https://community.hubspot.com/t/increase-association-limit/102465/14 "2025-06-17T15:53:21Z")

</div>

It’s insane that there is a limit, especially from an email-to-company association. I mean, big companies like Boeing have 170K employees. If everyone sends 1 email, then the Hubspot system will keel over and die. 😩

---

<div class="post-metadata">

**Author:** ![hhiggins](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/hhiggins/32/32091_2.png) [@hhiggins](https://community.hubspot.com/u/hhiggins)\
**Post date:** [December 1, 2025, 4:31pm UTC](https://community.hubspot.com/t/increase-association-limit/102465/15 "2025-12-01T16:31:26Z")

</div>

Hi everyone! My name is Hallie, and I’m a Program Manager on the CXM Team. I wanted to share an update regarding association limits.

There is now a general increase of association limits of up to 250k for objects, but _there are some exceptions_, noted in the [product release](https://app.hubspot.com/l/product-updates/?rollout=279889):

- Free accounts may create a maximum of 100,000 associated deals per product record. Paid accounts may create a maximum of 1,000,000 associated deals per product record.
- Maximum of 10,000 associated deals per contact
- Maximum of 10,000 associated line items and products per deal
- Maximum of 1,000 associated records of any object type per engagement (e.g., a maximum of 1,000 associated contacts per email)
- Maximum of 1,000 associated contacts, companies, and tickets per deal

For now, I’m keeping this as ‘idea submitted’ because there hasn’t been an increase for associated deals per contact, but still wanted to share the overall increase for object associations. If any updates arise around deal and contact association limits, I’ll update this post again. Thanks for your patience and understanding!

---

<div class="post-metadata">

**Author:** ![JRay8](https://avatars.discourse-cdn.com/v4/letter/j/7cd45c/32.png) [@JRay8](https://community.hubspot.com/u/JRay8)\
**Post date:** [December 4, 2025, 2:53pm UTC](https://community.hubspot.com/t/increase-association-limit/102465/16 "2025-12-04T14:53:16Z")

</div>

@hhiggins I’m glad that the idea has been submitted…however it looks like it’s been limited to just deals and association to deals. My company needs a higher association limit for contacts to companies. Many of our clients have thousands of agents which we have as contacts in our HubSpot database and would like to get them all associated to their company records. Right now, we’ve settled for setting up the branch offices of our clients as companies in HubSpot, but even that isn’t perfect because there are branch offices with more than 50,000 agents.
