# Increase association limit per record in Custom Object **URL:** \ **Category:** HubSpot Ideas\ **Tags:** object\ **Created:** [December 16, 2021, 7:32am UTC](https://community.hubspot.com/t/increase-association-limit-per-record-in-custom-object/48645 "2021-12-16T07:32:58Z")\ **Posts on this page:** 7\ **Page:** 1
**Author:** ![YiRui\_Chua](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/yirui_chua/32/23766_2.png) [@YiRui\_Chua](https://community.hubspot.com/u/YiRui_Chua)\ **Post date:** [December 16, 2021, 7:32am UTC](https://community.hubspot.com/t/increase-association-limit-per-record-in-custom-object/48645/1 "2021-12-16T07:32:58Z")
Hey team! Raising this for a customer here. As our customer businesses grow bigger, they may create custom objects where there’s a need to associate more than 10,000 records. Are we able to increase association limit for some of our customers? Perhaps as an add on? Thanks! ---
**Author:** ![TundeSells](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/tundesells/32/35608_2.png) [@TundeSells](https://community.hubspot.com/u/TundeSells)\ **Post date:** [January 11, 2022, 4:56pm UTC](https://community.hubspot.com/t/increase-association-limit-per-record-in-custom-object/48645/2 "2022-01-11T16:56:08Z")
I have a customer looking for the same increase so their business can continue to grow on HubSpot! ---
**Author:** ![SRizoParra](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/srizoparra/32/64524_2.png) [@SRizoParra](https://community.hubspot.com/u/SRizoParra)\ **Post date:** [February 3, 2022, 2:12pm UTC](https://community.hubspot.com/t/increase-association-limit-per-record-in-custom-object/48645/3 "2022-02-03T14:12:43Z")
I have a customer looking exactly for the same increase, as a B2C business, they constantly increase associations between a custom object “store” and every customer. This is important for the B2C industry! ---
**Author:** ![CateDuarte](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/cateduarte/32/78852_2.png) [@CateDuarte](https://community.hubspot.com/u/CateDuarte)\ **Post date:** [April 18, 2022, 9:17am UTC](https://community.hubspot.com/t/increase-association-limit-per-record-in-custom-object/48645/4 "2022-04-18T09:17:45Z")
We have a customer also needing this. We need to be able to add more than 10k deals per company. ---
**Author:** ![SRizoParra](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/srizoparra/32/64524_2.png) [@SRizoParra](https://community.hubspot.com/u/SRizoParra)\ **Post date:** [April 18, 2022, 2:55pm UTC](https://community.hubspot.com/t/increase-association-limit-per-record-in-custom-object/48645/5 "2022-04-18T14:55:54Z")
Theres a Public Beta since April 4th, 2022: "We’ve increased the number of associations you can make between one object type to another from 10,000 to 50,000. For most object type pairs (e.g., contact and company), you will now be able to create more associations than ever before and leverage those associations across HubSpot… You can continue [to associate objects as you normally would](https://knowledge.hubspot.com/crm-setup/associate-records) (via API, import, or the HubSpot UI). The only difference is that with this update you’ll now be empowered to associate up to 50,000 records to a single object. Please note that there are a small subset of association types that will not leverage the new association limit." ---
**Author:** ![PZimathies](https://avatars.discourse-cdn.com/v4/letter/p/b9e5f3/32.png) [@PZimathies](https://community.hubspot.com/u/PZimathies)\ **Post date:** [October 18, 2023, 10:21am UTC](https://community.hubspot.com/t/increase-association-limit-per-record-in-custom-object/48645/6 "2023-10-18T10:21:06Z")
I have a quick question, how can I get accesss to this beta with the increased limits? Thanks ---
**Author:** ![MiaSrebrnjak](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/miasrebrnjak/32/10_2.png) [@MiaSrebrnjak](https://community.hubspot.com/u/MiaSrebrnjak)\ **Post date:** [January 6, 2025, 6:23pm UTC](https://community.hubspot.com/t/increase-association-limit-per-record-in-custom-object/48645/7 "2025-01-06T18:23:59Z")
Hi, This is Mia from the HubSpot Community team. I’m marking this idea as delivered as the current association limit for custom objects is 50,000 records. ![image (17).png](https://d2qpr2jzcazej7.cloudfront.net/original/3X/7/0/70342c4f5f0503f5f59337c28707ed834866a473.png) See our [product and services catalog](https://legal.hubspot.com/hubspot-product-and-services-catalog) for the most up-to-date information on technical limits. If you’d like to request an increase to the 50,000 limit, please upvote and comment here: [https://community.hubspot.com/t5/HubSpot-Ideas/Increase-Association-Limit/idi-p/943077](https://community.hubspot.com/t5/HubSpot-Ideas/Increase-Association-Limit/idi-p/943077) Thanks, Mia, Community team