HI!
This week I sent a Marketing Email via HubSpot and confirmed with customers they had received however it is still reporting at “Delivered” vs “Opened”. One of the recipients printed the email making me question what triggers the status to update to ensure reporting is accurate.
Would someone be able to advise or troubleshoot the specifics with me?
There is a pixel that fires in the email that helps in determining the status of the email, but it’s use has become more limited over time and this is true of all ESPs, not just Hubspot. For instance, in the latest version of iOS there are privacy features that prevent this data from being collected. The best way to really determine whether the campaign is working is either to have direct feedback like you have, or to push them out to the web in hopes that you see traffic from UTM parameters attached to your email links so that your web analytics can pick up some of this information.