Problem
HubSpot rollup properties currently allow activity counts for certain engagement types, such as calls and meetings. However, emails cannot be included in the same way.
This creates an inconsistency in the rollup functionality and makes it difficult to accurately measure engagement across associated records.
For example, many businesses rely heavily on email communication. Being able to count calls and meetings but not emails means users need to build workarounds or custom reporting to get a complete picture of customer interactions.
Proposed Solution
Add Emails as a supported activity type for rollup properties, alongside the existing engagement types such as calls and meetings.
Users should be able to create rollup properties that count email engagements across associated records, using the same configuration options that are already available for other supported activities.
Benefits
This enhancement would:
- Provide a more complete view of customer engagement.
- Make rollup properties more consistent across all engagement types.
- Eliminate the need for workarounds or custom calculations.
- Enable better automation, reporting, and segmentation based on total email activity.
- Help teams that primarily communicate via email measure engagement just as easily as teams that rely on calls or meetings.
Since emails are a core engagement type in HubSpot, they should be available as an option wherever other engagement activities can be counted in rollup properties.