# Inbound vs. Inbound Marketing **URL:** \ **Category:** Tips, Tricks & Best Practices\ **Created:** [April 27, 2022, 3:34pm UTC](https://community.hubspot.com/t/inbound-vs-inbound-marketing/55784 "2022-04-27T15:34:22Z")\ **Posts on this page:** 11\ **Page:** 1
**Author:** ![web-apprentice](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/web-apprentice/32/103703_2.png) [@web-apprentice](https://community.hubspot.com/u/web-apprentice)\ **Post date:** [April 27, 2022, 3:34pm UTC](https://community.hubspot.com/t/inbound-vs-inbound-marketing/55784/1 "2022-04-27T15:34:22Z")
I am currently **Inbound** certified and just started the **Inbound Marketing** certification. I find this a tad confusing. It seems like **Inbound** is more of an overview and **Inbound Marketing** digs more deeply into the mechanics. Would this be a fair was of looking at the difference between the two certifications? ---
**Author:** ![kvlschaefer](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/kvlschaefer/32/71076_2.png) [@kvlschaefer](https://community.hubspot.com/u/kvlschaefer)\ **Post date:** [April 28, 2022, 7:26pm UTC](https://community.hubspot.com/t/inbound-vs-inbound-marketing/55784/2 "2022-04-28T19:26:19Z")
Hi @web-apprentice, That’s a great question! I wanted to refer you to this [conversation regarding the Inbound and Inbound Marketing courses](https://community.hubspot.com/t5/HubSpot-Academy-Support/Inbound/m-p/296068). One of the academy professors, @KyleJepson, explains the difference between the two courses. Hope this helps! 🙂 Cheers, Kristen ---
**Author:** ![Phil\_Vallender](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/phil_vallender/32/48924_2.png) [@Phil\_Vallender](https://community.hubspot.com/u/Phil_Vallender)\ **Post date:** [April 29, 2022, 9:23am UTC](https://community.hubspot.com/t/inbound-vs-inbound-marketing/55784/3 "2022-04-29T09:23:02Z")
Hi @web-apprentice In my opinion ‘Inbound’ is a whole philosophy for business, encompassing the entire customer lifecycle as can be represented by the flywheel model, whereas ‘Inbound Marketing’ is the specific part of that philosophy focussed on lead generation and opportunity creation. Inbound Marketing is supported by Inbound Sales and Inbound Service philosophies to help businesses provide a more customer-centric experience across their entire journey with the company. What’s interesting is that while Inbound Marketing is predominantly geared towards generating new opportunities/customers though marketing communications, the flywheel approach aims to turn existing customers into a major source of new ones by improving success, satisfaction, loyalty and evangelism though good sales and customer service experiences. Hope this helps. ---
**Author:** ![kvlschaefer](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/kvlschaefer/32/71076_2.png) [@kvlschaefer](https://community.hubspot.com/u/kvlschaefer)\ **Post date:** [April 29, 2022, 12:38pm UTC](https://community.hubspot.com/t/inbound-vs-inbound-marketing/55784/4 "2022-04-29T12:38:53Z")
This is great! Thanks for sharing, [@Phil\_Vallender](https://community.hubspot.com/t5/user/viewprofilepage/user-id/74)! ---
**Author:** ![Berlin](https://avatars.discourse-cdn.com/v4/letter/b/41988e/32.png) [@Berlin](https://community.hubspot.com/u/Berlin)\ **Post date:** [May 16, 2022, 1:05pm UTC](https://community.hubspot.com/t/inbound-vs-inbound-marketing/55784/5 "2022-05-16T13:05:39Z")
> Did you know that the Community is available in other languages? > Join regional conversations by [changing your language](https://hubs.ly/H0tlStR0)[settings](https://www.zaun7.de/doppelstabmattenzaun-sichtschutz)! > * * * Thank you for the helpful link. 👍 ---
**Author:** ![kvlschaefer](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/kvlschaefer/32/71076_2.png) [@kvlschaefer](https://community.hubspot.com/u/kvlschaefer)\ **Post date:** [May 16, 2022, 1:12pm UTC](https://community.hubspot.com/t/inbound-vs-inbound-marketing/55784/6 "2022-05-16T13:12:28Z")
You’re very welcome, @Berlin! ---
**Author:** ![DSwartz](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/dswartz/32/89508_2.png) [@DSwartz](https://community.hubspot.com/u/DSwartz)\ **Post date:** [May 5, 2022, 9:18pm UTC](https://community.hubspot.com/t/inbound-vs-inbound-marketing/55784/7 "2022-05-05T21:18:54Z")
This is a solid explanation! ---
**Author:** ![CUdegbe](https://avatars.discourse-cdn.com/v4/letter/c/22d042/32.png) [@CUdegbe](https://community.hubspot.com/u/CUdegbe)\ **Post date:** [May 10, 2022, 1:26am UTC](https://community.hubspot.com/t/inbound-vs-inbound-marketing/55784/8 "2022-05-10T01:26:16Z")
Oh! That’s a great explanation there. Thanks for the clatrification. ---
**Author:** ![vyshnavi](https://avatars.discourse-cdn.com/v4/letter/v/919ad9/32.png) [@vyshnavi](https://community.hubspot.com/u/vyshnavi)\ **Post date:** [May 12, 2022, 7:41pm UTC](https://community.hubspot.com/t/inbound-vs-inbound-marketing/55784/9 "2022-05-12T19:41:58Z")
The way you have explained the content was awesome. You have mentioned about the fly wheel approach it can also helps to get qualified leads. ---
**Author:** ![SZingaro](https://avatars.discourse-cdn.com/v4/letter/s/dfb087/32.png) [@SZingaro](https://community.hubspot.com/u/SZingaro)\ **Post date:** [June 6, 2022, 9:37am UTC](https://community.hubspot.com/t/inbound-vs-inbound-marketing/55784/10 "2022-06-06T09:37:09Z")
Clear explanation; thank you so much! ---
**Author:** ![CUdegbe](https://avatars.discourse-cdn.com/v4/letter/c/22d042/32.png) [@CUdegbe](https://community.hubspot.com/u/CUdegbe)\ **Post date:** [May 10, 2022, 1:24am UTC](https://community.hubspot.com/t/inbound-vs-inbound-marketing/55784/11 "2022-05-10T01:24:37Z")
Thank you for asking this question. as a matter of fact, I am co-asking this too.